In this conversation with Ari Paparo, Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. They say Optable stands apart because of its flexible approach to stitching together person-level and household data.
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https://www.marketecture.tv/programs/optable-bosko-milekic-james-prudhomme
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