In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of audio ad buying, serving, and measurement. Bryan also discusses the market dynamics in the podcast space, led by enterprise players like Spotify, IHeartMedia, and Triton Digital which operate their own ad tech platforms.
This episode marks the beginning of a partnership between Marketecture and Sounds Profitable. Going forward, Marketecture subscribers will gain access to Sounds Profitable’s catalog of interviews with podcast ad vendors, as well as exclusive Marketecture interviews conducted by Bryan.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, and Zach Rodgers.
