Relo Metrics - Digital-style analytics for sports sponsorships

Relo Metrics was spun off from GumGum to provide sponsorship analytics for sports rights-holders and advertisers. In our interview, Mike Shields talks with recently appointed CEO Jay Prasad about how the company uses computer vision and AI to generate new datasets for brands, teams, and leagues.

This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:

https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain

Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.