Series Sponsor: Attain
In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector.
Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different retail sectors to enhance their marketing strategies and drive business growth.
The conversation explores how brands can leverage consumer purchase data across various industries to uncover opportunities for cross-selling and upselling. Katie also sheds light on the future of data sharing and collaboration among retailers, purchasers, and brands, highlighting the evolving dynamics in this space.
We also address the challenges associated with using Retail Media Networks (RMNs) in digital advertising, discussing their impact on advertisers and brands. Lastly, we tackle strategies for activating purchase data beyond the confines of RMNs, providing listeners with actionable insights to optimize their marketing approaches in today's competitive landscape.
Join us for these insightful discussions on navigating the complexities of retail and data-driven marketing.
