Retailers, Purchasers, and Verticals with Katie Schnepf (Series 3 : Episode 2)

Welcome to the AdTech Forum! Today’s episode, part of Series 3 sponsored by ATTAIN, focuses on the intersection of retailers, purchasers, and verticals. We are excited to have Katie Schnepf, a 20-year veteran of the Chicago ad agency scene and current client lead at Mindshare Chicago, join us. Katie brings a wealth of CPG experience and shares insights on leveraging retail data, differentiating brands, cross-selling and upselling strategies, and the evolving role of retail media networks. Tune in to discover how brands can navigate these challenges and capitalize on new growth opportunities in the dynamic retail landscape.