In this conversation with Ari Paparo, Founder Jorge Poyatos talks about his company’s contextual data and media platform. The company combines content-based targeting with exclusive inventory and formats, such as in-image ads, that are only accessible through its platform.
The company also offers custom machine learning models that it says outperform standardized keyword taxonomies by mapping content to a brand’s specific objectives.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/seedtag-jorge-poyatos
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