Spreaker (from IHeart) - A spectrum of podcast monetization tools

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.

For Marketecture subscribers: The full-length version of this interview includes a bonus discussion on the relationship between ad loads and fill rates in podcast media.

This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:

https://www.marketecture.tv/programs/spreaker-francesco-baschieri

Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.