State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World
(sponsored by Mozilla)
In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust.
She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet.
Takeaways
-We're at the turn of an administration at the federal level.
-The FTC's proposed rule on commercial surveillance is likely dead.
-By 2026, about half of the US population will be covered by state privacy laws.
-Mozilla is viewed as an honest broker by regulators.
-Companies should be careful with sensitive data collection.
-Post-Dobbs, companies are sensitive to location data retention.
-Mozilla prioritizes privacy in its advocacy and practices.
-Brands fear losing market share if they adopt privacy-first practices.
-Robust internal governance processes are essential for compliance.
-Collaboration among stakeholders is crucial for a privacy-first future.
Chapters
00:00 Navigating Privacy Regulations in Advertising
02:54 Strategies for Building Trust in Advertising
06:04 Mozilla's Role in Privacy-First Advertising
09:11 Challenges in Adopting Privacy Technologies
12:02 Collaboration for a Privacy-First Future
