Sweet Booth with Viant Technology at CES 2025

We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook !

We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights.

Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition of IRIS.TV, enhancing targeting and measurement for TV buyers. Get ready for a transparent, open web and AI that knows exactly what’s next!

#sweetsuites | The Advertising Forum | Marketecture Media