Software Sponsored by Sigma Software.
Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a major obstacle to swiftly building new technology.
Katherin emphasizes the importance of communication and building trust to achieve alignment. She also highlights the complexities of tech integrations and M&A, and the need for clear communication and shared objectives.
Finally, Katherine discusses the significance of in-person events for building trust and fostering relationships in the industry.
Takeaways:
Lack of alignment across organizations, especially between engineering and go-to-market teams, hinders the swift development of new technology.
Effective communication and building trust are crucial for achieving alignment and streamlining the engineering process.
Tech integrations and M&A in the ad tech software space present challenges in terms of product consolidation and decision-making.
Clear communication of strategy, objectives, and goals is essential during tech integrations and M&A to facilitate the engineering process.
In-person events play a vital role in building trust and fostering relationships in the industry.
Chapters:
00:00 : Aligned Execution: Overcoming Obstacles in Ad Tech Software
08:55 : Tech Integrations and M&A in the Ad Tech Space
15:24: The Power of Relationships: Importance of In-Person Events
