Weekly Advertising News | The Refresh
In this week’s episode of The Refresh, we dive into the latest developments in the advertising world.
- The US Supreme Court agreed to hear TikTok's case. Oral arguments begin January 10th to accommodate the January 19th deadline in which the current "ban" law would take effect
- Google walked back a long-standing policy against fingerprinting mechanisms, specifically IP addresses, citing advancements in Privacy Enhancing Technologies (PETs) as reason to enable IP address capture + use
- Re/Max announced the broader rollout of its real estate media network, but will need to maintain creative, high-value ad products in order to stay competitive in a crowded market
Stay informed with The Refresh—your weekly roundup of advertising news, memes, and hot takes.
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