Weekly Advertising News | The Refresh
In this week’s episode of The Refresh, we dive into the latest developments in the advertising world:
- Omnicom and IPG made a big announcement that they're making big moves to merge the two agency powerhouses together
- Experian announced it would be acquiring Audigent, a long expected move that deepens Experian's data dominance while providing media activation power
- The Consumer Financial Protection Bureau (CFPB) has data brokers in their sights, proposing new rules that would limit the capture and sharing of sensitive data (social security number, phone number)
- OpenAI's CFO, Sarah Friar, said the company is weighing an ads-supported model, but wanted to be thoughtful about when and where they implement them
Stay informed with The Refresh—your weekly roundup of advertising news, memes, and hot takes.
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