In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.
This week’s highlights:
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Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions
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AI’s impact on advertising jobs – How AI agents could replace traditional media roles
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Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead
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Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media
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TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle
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NBC’s massive Olympics deal – A pivotal moment for media strategy and execution
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