The Rise of Data-Driven Powerhouses in Programmatic Advertising

Jason White predicts the rise of new companies that will solve the challenges of data aggregation at scale, similar to what Google has achieved over the past two decades. He highlights companies like Raptive and Mediavine, which are positioned to play an increasingly vital role in the industry by leveraging vast data and innovative technology. According to White, this model can be replicated, signaling a shift in the digital landscape where scale and data will continue to drive success.