Special Episode: The Trade Desk’s Ventura: Disrupting CTV, Monetization, and User Experience!
In this special episode of the Refresh by AdTechGod (™), we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience.
The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization strategies. We also touch on the current state of CTV, how consumer experiences are becoming more commoditized, and what The Trade Desk’s strategy might mean for the market.
Thank you to my guests:
Tony Marlow from LG Ad Solutions
Scott Ensign from Butler/Till
Shiv Gupta from U of Digital
Thank you to Azerion for Sponsoring this episode.
