Transmit’s technology identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. An example might include a side-by-side “double box” ad that appears during a free-throw replay, allowing the ad to be shown while a viewer continues to see live content. Additionally, the company supports more traditional ad breaks via its server-side ad insertion technology.
In this interview with Mike Shields, Chief Product Officer Scott Young walks through the company’s product use cases and discusses persistent bugbears in CTV advertising, such as excessive frequency.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/transmit-scott-young
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
This interview includes a demo.
