In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance against a range of outcomes.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, and Zach Rodgers.
