Series Sponsor: Flashtalking by Mediaocean
In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.
4 Takeaways:
- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix
- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization
- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies
- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech (https://www.youtube.com/hashtag/adtech) creative adtech Innovation.
Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean
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