Unlocking Creative Potential with Forrester's Nikhil Lai (Series 1: Episode 4)

Welcome to the fourth episode of the AdTech Forum, sponsored by Flash Talking. Today, we are thrilled to have Nikhil Lai, Senior Analyst of Performance Marketing at Forrester, as our guest. Nikhil discusses the importance of creative in marketing, innovative methods for testing and optimizing creative assets, and his upcoming Forrester Wave on Creative Technologies. He also shares insights on the evolving relationship between creative directors and performance marketers, as well as predictions for the future of ad creative. Join us for an engaging conversation on leveraging data and technology to enhance marketing performance. Don't miss out—subscribe now for more episodes!