ActionIQ is a customer data platform with a focus on data activation and orchestration. In this conversation with Ari Paparo, CEO Tasso Argyros parses several varieties of CDP and explains where his company fits. Ari and Tasso also discuss what marketers shopping for data architecture need to know about reverse ETL and composable CDPs.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/action-iq-tasso-argyros
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
