Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:



• How to launch a new product or enter into a new market


• When and how to involve your customers in market expansion efforts


• What sales/marketing and product teams need to do to get aligned


• How to derisk your transition by enlisting customer champions

If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!