Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers.
The company is investing in AI and machine learning to improve inventory curation and activation, including custom models and better planning tools. It’s also trying to innovate on creative by expanding its use of dynamic format optimization. CEO Michael Yavonditte talks with Marketecture’s Eric Seufert.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/yieldmo-mike-yavonditte
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