Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta, and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the content their ads ran near on TikTok or YouTube.
In this interview with Marketecture’s Mike Shields, CEO Rich Raddon talks about the company’s product, service model, competition, road map, and more.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: https://www.marketecture.tv/programs/zefr-rich-raddon
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, and Zach Rodgers.
