Episodes
Oct. 20, 2023
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In thi…
Oct. 17, 2023
Spaceback - Adapting social posts to display and video ads
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a v…
Oct. 13, 2023
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Each week we'll bring you t…
Oct. 10, 2023
Captify - Activating search data for contextual buys
Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agenc…
Oct. 6, 2023
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence. Marketecture is …
Oct. 2, 2023
BrightLine - Interactive and shoppable CTV ad formats
BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The f…
Sept. 29, 2023
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real industry practitioners h…
Sept. 25, 2023
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is av…
Sept. 21, 2023
Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news
Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more. Plus Justify Your Existence with Openads.ai Visit Marketect…
Sept. 18, 2023
BlueConic - A CDP built for marketing activations
BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shields: https://www.markete…
Sept. 15, 2023
Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech. Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and…
Sept. 11, 2023
Dataseat - A mobile DSP that doesn’t rely on device IDs
Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For m…
Sept. 8, 2023
Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more
Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" wit…
Sept. 5, 2023
Digital Remedy - Managed services 4EVAH
The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media. For more information about our expert, Ari Paparo: https://www.marketecture.tv…
Aug. 30, 2023
Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.
Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have a brand new segment, "Ju…
Aug. 28, 2023
Basis - Buying and workflow tools for mid-market agencies
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying med…
Aug. 25, 2023
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, …
Aug. 21, 2023
Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.
Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show. For more information about …
Aug. 18, 2023
Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: JoeZ is back The Cognitiv juggernaut Are MFA sites actually bad, or no ? Vis…
Aug. 14, 2023
Spreaker (from IHeart) - A spectrum of podcast monetization tools
Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management cap…
Aug. 11, 2023
Episode 33: Is fundraising for ad tech companies even possible?
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment. …
Aug. 7, 2023
Nexxen - The ultimate ad tech roll-up
Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters,…
Aug. 4, 2023
Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture i…
July 31, 2023
Magellan AI - Ad planning and intelligence tools for podcast media
Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version…