Episodes
Dec. 15, 2023
Episode 50: What's the MRC and why should you care with George Ivie
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with Jo…
Dec. 8, 2023
Episode 49: The guys from Taking Inventory talk social commerce
James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our communi…
Dec. 2, 2023
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising
Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit Marketecture.tv to join o…
Nov. 29, 2023
Justify Your Existence: Vibe.co
Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv to join our community and get access to full-length in-depth int…
Nov. 17, 2023
Episode 47: Brian Morrissey on how to create a sustainable media model
Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers. Visit Marketecture.tv to join our community and get access to …
Nov. 15, 2023
JYE: Channel99 brings view-through technology and analytics to B2B marketing
From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy. Justify Your Existence is a new format from Marketecture that asks s…
Nov. 10, 2023
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.
Nov. 8, 2023
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form…
Nov. 3, 2023
Episode 45: PrograMADic, the Musical with Tom Triscari
Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart …
Nov. 1, 2023
Justify Your Existence with Taiv.tv
Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Existence is a new format fro…
Oct. 27, 2023
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.
Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants…
Oct. 24, 2023
Amaze Media Labs - Podcast promotion via contextual display ads
The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to l…
Oct. 20, 2023
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In thi…
Oct. 17, 2023
Spaceback - Adapting social posts to display and video ads
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a v…
Oct. 13, 2023
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Each week we'll bring you t…
Oct. 10, 2023
Captify - Activating search data for contextual buys
Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agenc…
Oct. 6, 2023
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence. Marketecture is …
Oct. 2, 2023
BrightLine - Interactive and shoppable CTV ad formats
BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The f…
Sept. 29, 2023
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real industry practitioners h…
Sept. 25, 2023
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is av…
Sept. 21, 2023
Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news
Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more. Plus Justify Your Existence with Openads.ai Visit Marketect…
Sept. 18, 2023
BlueConic - A CDP built for marketing activations
BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shields: https://www.markete…
Sept. 15, 2023
Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech. Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and…
Sept. 11, 2023
Dataseat - A mobile DSP that doesn’t rely on device IDs
Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For m…