Episodes
July 28, 2023
Episode 31: Lara OReilly on the MediaMath beat
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv to join our community and get access to full-length in-dept…
July 24, 2023
How Lumen Research’s eye-tracking tech measures attention
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert, Mike Shields: https://w…
July 21, 2023
Episode 30: The TV 📺 Episode with Alan Wolk
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers selling TV assets: https:…
July 17, 2023
Sonnant - AI monetization tools for radio and podcasts
Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketectu…
July 14, 2023
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: Massachuset…
July 10, 2023
BidSwitch offers one API call to rule all bid requests
BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture…
July 7, 2023
Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: MediaMath collapse, one week later The government is not allowed t…
June 30, 2023
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Goog…
June 30, 2023
🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/ Our panel…
June 26, 2023
MowPod - Ad tools for podcast owners
MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors…
June 23, 2023
Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, appar…
June 20, 2023
Sovrn gives an update on its 4 ad products for indie publishers
Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3q…
June 16, 2023
Episode: 24: The one and only Joe Zawadzki
The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million fro…
June 12, 2023
Viant believes DSPs should be DSPs
Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more infor…
June 9, 2023
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers…
June 5, 2023
CoHost - Podcast hosting and analytics with some B2B bells and whistles
CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of t…
June 2, 2023
Episode 22: Mike Katz Cuts Through the CDP BS
Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter going programmatic: https://d…
May 30, 2023
Relo Metrics - Digital-style analytics for sports sponsorships
Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version o…
May 26, 2023
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue
Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: TTD's Kokai: https://twitter.com/TheTradeDesk/stat…
May 22, 2023
MiQ - A global programmatic agency doing $600M+ in revenue
MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.mark…
May 19, 2023
Episode 20: Bow Down Before the Ad Tech God
And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the…
May 15, 2023
LinkedIn - B2B ad tech juggernaut
A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full ver…
May 12, 2023
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: Macy's and The Trade Desk: https://www.adexchanger.com/co…
May 8, 2023
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interop…