Episodes
May 8, 2023
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interop…
May 5, 2023
Episode 18: Chris Kane's Mission to Kill Bad Supply
Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Plus the DoubleVerify shor…
May 1, 2023
Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/…
April 28, 2023
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their clean room: https://www.…
April 24, 2023
AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/…
April 21, 2023
Episode 16: Marketecture at Possible in Miami
This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala Richy Glassberg Eric Wheeler Dave Kohl Joanna O'Connell And many more! Visit …
April 17, 2023
Intentful - AI copywriting tools trained on brand data
Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quv…
April 14, 2023
Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-i…
April 10, 2023
The four pillars of Uber’s $500M ad business
Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For more information about …
April 7, 2023
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the stat…
April 3, 2023
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: ht…
April 3, 2023
605 - Attribution and performance prediction tools for TV advertisers
Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www…
March 31, 2023
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In this episode: Sovrn take ra…
March 27, 2023
Emodo - A native SSP and DSP backed by Ericsson’s data
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static i…
March 24, 2023
Episode 12: How should agencies invest in tech? With Jay Friedman.
Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: Biden banning TikTok Vendors doin…
March 20, 2023
Demandbase doubles down on B2B ad tech
Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based a…
March 20, 2023
Tubi - A deep dive on the AVOD services' audience and ad business
Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad…
March 17, 2023
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Fra…
March 13, 2023
Clinch - Omnichannel DCO paired with campaign tools
Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://w…
March 10, 2023
Episode 10: The macro view of the ad environment with Brian Wieser
Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the ma…
March 6, 2023
Vault JS - Assessing the privacy and security of marketing tech vendors
Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Papa…
March 6, 2023
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information about our expert, Jeremy Ka…
March 3, 2023
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episode: Lara O'Reilly's epic history of MediaMath Equativ takes PE money Simpl…
Feb. 28, 2023
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 …