Episodes

June 23, 2023

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, appare...

June 20, 2023

Sovrn gives an update on its 4 ad products for indie publishers

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv...

June 16, 2023

Episode: 24: The one and only Joe Zawadzki

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from...

June 12, 2023

Viant believes DSPs should be DSPs

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more inform...

June 9, 2023

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-...

June 5, 2023

CoHost - Podcast hosting and analytics with some B2B bells and whistles

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of th...

June 2, 2023

Episode 22: Mike Katz Cuts Through the CDP BS

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter going programmatic: https://di...

May 30, 2023

Relo Metrics - Digital-style analytics for sports sponsorships

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of...

May 26, 2023

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: TTD's Kokai: https://twitter.com/TheTradeDesk/statu...

May 22, 2023

MiQ - A global programmatic agency doing $600M+ in revenue

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marke...

May 19, 2023

Episode 20: Bow Down Before the Ad Tech God

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the ...

May 15, 2023

LinkedIn - B2B ad tech juggernaut

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full vers...

May 12, 2023

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: Macy's and The Trade Desk: https://www.adexchanger.com/com...

May 8, 2023

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interope...

May 5, 2023

Episode 18: Chris Kane's Mission to Kill Bad Supply

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Plus the DoubleVerify short...

May 1, 2023

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/a...

April 28, 2023

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their clean room: https://www.a...

April 24, 2023

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/b...

April 21, 2023

Episode 16: Marketecture at Possible in Miami

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala Richy Glassberg Eric Wheeler Dave Kohl Joanna O'Connell And many more! Visit M...

April 17, 2023

Intentful - AI copywriting tools trained on brand data

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE...

April 14, 2023

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-in...

The four pillars of Uber’s $500M ad business

April 10, 2023