Episodes
Feb. 27, 2023
Transmit - Non-standard ads for live-streamed content
Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXi…
Feb. 23, 2023
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia. Cafe Media is always on the cutting-edge of monetization for digital publishers, so …
Feb. 20, 2023
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and functionality. For more information about our expert, Bryan Barletta: http…
Feb. 20, 2023
Sourcepoint - Privacy and consent tools for media companies (Demo included)
Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information about our expert, Ari Paparo:…
Feb. 17, 2023
Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In this episode: The state of European ad tech European telecos creating a unified …
Feb. 13, 2023
Lotame - Last DMP standing?
Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full ve…
Feb. 10, 2023
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal. In this episode: What its like covering ad tech for the WSJ: https://www.wsj.com/new…
Feb. 6, 2023
Taboola bets on OEMs, commerce… and Yahoo
Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our expert, Ari Paparo: https:/…
Feb. 6, 2023
Veritonic - Audio-first measurement for the full funnel
Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information about our expert, Bryan …
Feb. 3, 2023
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites. In this episode: Top 10 Countdown of identity providers…
Jan. 30, 2023
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more. For more information about our expert, Mike Shield…
Jan. 30, 2023
Claritas - A rundown of its segmentation, activation and measurement tools
Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan Barletta: https://www.mar…
Jan. 27, 2023
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna , Director at Luma Partners. The big news this week -- the DOJ wants to break-up Google. We discuss the implications…
Jan. 23, 2023
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/…
Jan. 23, 2023
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. For more information about our expert, Ari Paparo: https://www.marketecture.tv/author…
Jan. 19, 2023
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab and their 2023 roadmap PW…
Jan. 17, 2023
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. For more information about our expert, Eric Seufert: https://www.marketectur…
Jan. 17, 2023
Seedtag - Contextual ads paired with unique formats
Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats. For more information about our expert, Ari Paparo: https://www.market…
Jan. 13, 2023
Episode 1: CES, AI Creative, Facebook vs GDPR
Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll bring you the latest news and perspective about advertising technology, tr…
Jan. 9, 2023
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papa…
Jan. 9, 2023
LifeStreet - A mobile DSP with custom modeling
LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufe…
Jan. 3, 2023
Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more information about our expert, Mike…
Jan. 3, 2023
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and a…
Dec. 19, 2022
Narrative I/O - A platform for buying and selling raw data
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more …