Episodes
April 7, 2023
Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing
Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state...
April 3, 2023
DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: htt...
April 3, 2023
605 - Attribution and performance prediction tools for TV advertisers
Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www....
March 31, 2023
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In this episode: Sovrn take rat...
March 27, 2023
Emodo - A native SSP and DSP backed by Ericsson’s data
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static im...
March 24, 2023
Episode 12: How should agencies invest in tech? With Jay Friedman.
Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: Biden banning TikTok Vendors doing...
March 20, 2023
Demandbase doubles down on B2B ad tech
Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based au...
March 20, 2023
Tubi - A deep dive on the AVOD services' audience and ad business
Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad ...
March 17, 2023
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Fran...
March 13, 2023
Clinch - Omnichannel DCO paired with campaign tools
Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://ww...
March 10, 2023
Episode 10: The macro view of the ad environment with Brian Wieser
Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the mac...
March 6, 2023
Vault JS - Assessing the privacy and security of marketing tech vendors
Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Papar...
March 6, 2023
CreativeX - Analyzing and rating creative across a variety of ad types and platforms
CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information about our expert, Jeremy Kag...
March 3, 2023
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episode: Lara O'Reilly's epic history of MediaMath Equativ takes PE money Simpli...
Feb. 28, 2023
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 b...
Feb. 27, 2023
Transmit - Non-standard ads for live-streamed content
Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix...
Feb. 23, 2023
Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia. Cafe Media is always on the cutting-edge of monetization for digital publishers, so w...
Feb. 20, 2023
Veritone Voice - An AI-powered voice solution for podcasting, sports and more
Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and functionality. For more information about our expert, Bryan Barletta: https...
Feb. 20, 2023
Sourcepoint - Privacy and consent tools for media companies (Demo included)
Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information about our expert, Ari Paparo: ...
Feb. 17, 2023
Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In this episode: The state of European ad tech European telecos creating a unified I...
Feb. 13, 2023
Lotame - Last DMP standing?
Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full ver...
Feb. 10, 2023
Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal. In this episode: What its like covering ad tech for the WSJ: https://www.wsj.com/news...
Feb. 6, 2023
Taboola bets on OEMs, commerce… and Yahoo
Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our expert, Ari Paparo: https://...
Feb. 6, 2023
Veritonic - Audio-first measurement for the full funnel
Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information about our expert, Bryan B...