Episodes
Dec. 19, 2022
Madhive - A DSP geared to hyper-local CTV campaigns
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For mor…
Dec. 12, 2022
TikTok talks about its self-serve and performance ad tools
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For more information about our e…
Dec. 5, 2022
Mobal - Business listings management for Google, social and other platforms
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more information about our expe…
Dec. 5, 2022
FullThrottle - First-party data solutions and APIs for advertisers and publishers
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full vers…
Nov. 28, 2022
Zefr - Brand suitability targeting and measurement across walled gardens
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models,…
Nov. 28, 2022
MNTN - A performance advertising platform for streaming TV
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information ab…
Nov. 17, 2022
Special Episode: Ari Paparo on The Rebooting Show
We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about k…
Nov. 14, 2022
Countable - A community engagement platform for brands’ purpose and social impact initiatives
Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 …
Nov. 14, 2022
GumGum - A big contextual player pushes into measuring attention
GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more information about our expert,…
Nov. 7, 2022
TripleLift - An SSP supporting video, CTV and native formats
Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, …
Nov. 4, 2022
Emergency Episode: Twitter’s Imploding Ad Business
Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about recent dev…
Nov. 2, 2022
ironSource LevelPlay - App mediation and revenue management
ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. For more information a…
Oct. 31, 2022
Outbrain Goes SaaS With New Keystone Product
Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.mark…
Oct. 26, 2022
Creatopy - Affordable creative production with a built in ad server
Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The ful…
Oct. 24, 2022
Xandr, Part 2: Up Close With Invest
Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.markete…
Oct. 20, 2022
GeoEdge - Online ad security in a fast-changing environment
GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www…
Oct. 17, 2022
Kayzen - A mobile DSP with modular architecture
Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric…
Oct. 12, 2022
Jun Group - Rewarded ads in mobile apps
Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The f…
Oct. 10, 2022
How Sharethrough’s exchange supports a mix of native, video and display formats
CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full ver…
Oct. 5, 2022
JW Player - Publisher video monetization and then some
JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv…
Oct. 3, 2022
Xandr - New details on Netflix deal, Microsoft data
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https:…
Sept. 29, 2022
Criteo - How the ad tech OG is bridging brands and retail media sellers
Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The ful…
Sept. 26, 2022
SafeGraph - Data on physical places for attribution and product integration
Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episo…
Sept. 21, 2022
Smadex - A scaled mobile DSP that leans into transparency
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to co…