Episodes
Oct. 26, 2022
Creatopy - Affordable creative production with a built in ad server
Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The ful…
Oct. 24, 2022
Xandr, Part 2: Up Close With Invest
Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.markete…
Oct. 20, 2022
GeoEdge - Online ad security in a fast-changing environment
GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www…
Oct. 17, 2022
Kayzen - A mobile DSP with modular architecture
Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric…
Oct. 12, 2022
Jun Group - Rewarded ads in mobile apps
Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The f…
Oct. 10, 2022
How Sharethrough’s exchange supports a mix of native, video and display formats
CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full ver…
Oct. 5, 2022
JW Player - Publisher video monetization and then some
JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv…
Oct. 3, 2022
Xandr - New details on Netflix deal, Microsoft data
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https:…
Sept. 29, 2022
Criteo - How the ad tech OG is bridging brands and retail media sellers
Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The ful…
Sept. 26, 2022
SafeGraph - Data on physical places for attribution and product integration
Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episo…
Sept. 21, 2022
Smadex - A scaled mobile DSP that leans into transparency
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to co…
Sept. 14, 2022
NBCU’s One Platform - A full rundown with Krishan Bhatia
NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. For more info…
Sept. 8, 2022
LiSA - A live commerce platform for retailers and publishers
Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as Salesforce, Magento, and …
Sept. 6, 2022
Uberall - SEO and listings management for brick-and-mortar businesses
Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, and competitive intelligence. For more information about our expert, Jeremy…
Aug. 30, 2022
Semcasting - Data and identity tools for highly regulated markets
Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert Link] The full version of…
Aug. 23, 2022
Lately - AI-assisted social content creation
Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/aut…
Aug. 16, 2022
Ad-Lib - Creative intelligence and DCO for a world with less targeting
Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www…
Aug. 15, 2022
Tatari - Ad buying tools for linear and streaming TV
CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this e…
Aug. 10, 2022
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to agency and brand customer…
Aug. 8, 2022
Connatix - Helping publishers create, host and monetize video assets
President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about ou…
Aug. 2, 2022
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://www.marketecture.tv/autho…
Aug. 1, 2022
LiveIntent - A stalwart of “programmatic email” doubles down on identity
Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert, Ari Paparo: https://www…
July 27, 2022
Marpipe - Automated creative testing for brands
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan:…
July 25, 2022
Hashtag Labs - Publisher ad loading software for non-engineers
Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.mark…