Episodes
Feb. 6, 2023
Taboola bets on OEMs, commerce… and Yahoo
Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our expert, Ari Paparo: https://...
Feb. 6, 2023
Veritonic - Audio-first measurement for the full funnel
Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information about our expert, Bryan B...
Feb. 3, 2023
Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites. In this episode: Top 10 Countdown of identity providers ...
Jan. 30, 2023
Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more. For more information about our expert, Mike Shields...
Jan. 30, 2023
Claritas - A rundown of its segmentation, activation and measurement tools
Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan Barletta: https://www.mark...
Jan. 27, 2023
Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna , Director at Luma Partners. The big news this week -- the DOJ wants to break-up Google. We discuss the implications ...
Jan. 23, 2023
Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/a...
Jan. 23, 2023
Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors...
Jan. 19, 2023
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab and their 2023 roadmap PWC...
Jan. 17, 2023
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. For more information about our expert, Eric Seufert: https://www.marketecture...
Jan. 17, 2023
Seedtag - Contextual ads paired with unique formats
Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats. For more information about our expert, Ari Paparo: https://www.markete...
Jan. 13, 2023
Episode 1: CES, AI Creative, Facebook vs GDPR
Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll bring you the latest news and perspective about advertising technology, tre...
Jan. 9, 2023
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papar...
Jan. 9, 2023
LifeStreet - A mobile DSP with custom modeling
LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufer...
Jan. 3, 2023
Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more information about our expert, Mike ...
Jan. 3, 2023
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and ap...
Dec. 19, 2022
Narrative I/O - A platform for buying and selling raw data
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more i...
Dec. 19, 2022
Madhive - A DSP geared to hyper-local CTV campaigns
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more...
Dec. 12, 2022
TikTok talks about its self-serve and performance ad tools
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For more information about our ex...
Dec. 5, 2022
Mobal - Business listings management for Google, social and other platforms
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more information about our exper...
Dec. 5, 2022
FullThrottle - First-party data solutions and APIs for advertisers and publishers
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full versi...
Nov. 28, 2022
Zefr - Brand suitability targeting and measurement across walled gardens
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models, ...
Nov. 28, 2022
MNTN - A performance advertising platform for streaming TV
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information abo...
Nov. 17, 2022
Special Episode: Ari Paparo on The Rebooting Show
We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about ke...