Latest videos from Marketecture.

Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…

The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases. For more information about our expert,…

Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/adelaide-marc-guldimann . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available…

Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this…

TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/tiktok-ray-cao . Visit Marketecture.tv (https://www.Marketecture.tv) to join…

Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/fullthrottle-amol-waishampayan . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new…

Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mobal-jakob-wikstrom . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/mountain-mark-douglas . Visit Marketecture.tv…

Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models, competition, road map and more. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this…

We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about key trends in ad tech, Apple’s crackdown on tracking technologies, and Elon’s shocking mismanagement during the first…

Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-countable-emilybell . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at…

Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about recent developments, Elon's tweets and what could happen next. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…

ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at https://www.marketecture.tv/programs/ironsource-nimrod-zuta . Visit Marketecture.tv (https://www.Marketecture.tv)…

Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/outbrain-yaron-galai . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/creatopy-gabriel-ciordas . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/xandr-eric-hoffert . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get…

GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/geoedge-amnon-siev . Visit Marketecture.tv (https://www.Marketecture.tv) to join…

Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at https://www.marketecture.tv/programs/kayzen-tim-koschella-puneet-gupta . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/jungroup-corey-weiner . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/sharethrough-jf-cote . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/jwplayer-dave-otten . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…

Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn . Visit Marketecture.tv (https://www.Marketecture.tv)…