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Latest videos from Marketecture.

Aug. 29, 2024

Criteo - How the ad tech OG is bridging brands and retail media sellers

Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/criteo-todd-parsons . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth…

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Aug. 29, 2024

SafeGraph - Data on physical places for attribution and product integration

Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/safegraph-auren-hoffman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…

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Aug. 29, 2024

Smadex - A scaled mobile DSP that leans into transparency

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. For more information about our expert, For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The…

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Aug. 29, 2024

NBCU’s One Platform - A full rundown with Krishan Bhatia

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/nbcu-oneplatform-krishan-bhatia . Visit…

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Aug. 29, 2024

LiSA - A live commerce platform for retailers and publishers

Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as Salesforce, Magento, and Shopify. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode…

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Aug. 29, 2024

Uberall - SEO and listings management for brick-and-mortar businesses

Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, and competitive intelligence. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/uberall-kelly-benish . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

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Aug. 29, 2024

Semcasting - Data and identity tools for highly regulated markets

Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert Link] The full version of this episode is available at https://www.marketecture.tv/programs/semcasting-ray-kingman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…

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Aug. 29, 2024

JYE: Channel99 brings view-through technology and analytics to B2B marketing

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under…

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Aug. 29, 2024

Basis - Buying and workflow tools for mid-market agencies

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also…

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Aug. 29, 2024

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/ad-lib-oli-marlow-thomas . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get…

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Aug. 29, 2024

Transparency in Advertising: Navigating Today’s News Cycle

In the premiere episode of our new series Transparency, sponsored by DoubleVerify, we dive into the biggest challenges facing advertisers in today’s fast-paced and often polarizing news cycle. Join us as Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, shares expert insights on protecting brand safety during global conflicts,…

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Aug. 29, 2024

Tatari - Ad buying tools for linear and streaming TV

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/tatari-philip-inghelbrecht . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way…

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Aug. 29, 2024

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to agency and brand customers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/pixability-jackie-paulino .…

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Aug. 29, 2024

Connatix - Helping publishers create, host and monetize video assets

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about our expert, Mike Shields : https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/connatix-jenn-chen .…

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Aug. 29, 2024

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/comscore-greg-dale . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…

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Aug. 29, 2024

LiveIntent - A stalwart of “programmatic email” doubles down on identity

Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/liveintent-mano-pillai . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

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Aug. 29, 2024

Marpipe - Automated creative testing for brands

Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

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Aug. 29, 2024

Hashtag Labs - Publisher ad loading software for non-engineers

Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/hashtaglabs-john-shankman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

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Aug. 29, 2024

The Media Trust - An OG in ad quality

Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode if available at https://www.marketecture.tv/programs/themediatrust-cory-schnurr . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…

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Aug. 29, 2024

Beachfront - A CTV ad server that works across streaming and traditional inventory

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/beachfront-chris-maccaro . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…

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Aug. 29, 2024

Kochava - A mature MMP with omni-channel chops

Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at https://www.marketecture.tv/programs/kochava-charles-manning . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth…

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Aug. 29, 2024

Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph

Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length…

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Aug. 29, 2024

Semrush - Robust SEO with extensions to other channels

Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/semrush-fernando-angulo . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…

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Aug. 29, 2024

EDO - Measuring TV ad effectiveness using search and behavioral data

CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…

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