Latest videos from Marketecture.

Well, is it? We walk through the law, the court case, and the politics of a Tik Tok ban.

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid (https://www.linkedin.com/feed/#) . Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation,…

The Return to the Golden Era of Madison Ave event is over but there is more to come. Thank you to everyone who attended, sponsored, and supported this event! Sponsors: 🌟 Basis Technologies 🌟 Magnite, LiveIntent, a Zeta Global Company TransUnion, InMobi, Fluency - Advertising Automation Platform AdRoll, a division…

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company. For more in-depth discussion of…

The team at Marketecture Media (Ari Paparo, Jeremy Bloom and AdTechGod) will be in London on November 7th speaking at the IAB Tech Labs event.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Don't miss the LIVE launch of Vibe.co’s latest AI-driven product suite on October 29th at 12 PM Eastern! Their new, game-changing tools are designed to empower SMBs like never before, radically democratizing access to TV advertising. Join 3,000+ advertisers already transforming their strategies with Vibe and learn how you can…

Terry Kawaja of Luma Partners comes on to discuss a wide range of tropics including Lina Kahn's effect on the M&A market and the potential for a Google spin-out.

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising…

SWEET SUITES We’re kicking off 2025 with a bang, and you won’t want to miss it! There is no better place than Las Vegas in January! It’s the perfect time for our industry to reconnect after the holiday recharge, swap strategies for 2025, and most importantly showcase the hard work…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Rich Raddon emphasizes that transparency is crucial, even when using AI-driven targeting tools that might reduce marketer control. He argues that despite relying on advanced tools, the need for transparency should never be compromised, and that's where Zefr comes in, ensuring transparency remains a priority.

Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its…

AdTechGod describes travel budgets in this economy. #adtechgod #podcast #travel AdTech God

AdTechGod explains Curation in AdTech #adtechgod #mediatransparency

Return to the Golden Era of Madison Ave The Return of the Golden Era of Madison Ave event was a perfect blend of fun and fantastic networking. Thank you to everyone who attended, sponsored, and supported! Sponsors: 🌟 Basis Technologies 🌟 Magnite, LiveIntent, Inc. TransUnion, InMobi, Zeta Global Fluency -…

Natalie Gabathuler-Scully shares a valuable lesson from a former leader: true growth happens when you're a little uncomfortable. At Vevo, her career progression continually provided opportunities to step outside her comfort zone, helping her explore her passions and learn new skills. This mindset has led her journey from revenue operations…

Tim Cowen, the Chair of the Antitrust Practice at Preiskel & Co LLP comes on the show to talk with Alan and Ari about the DOJ's remedies framework and how it might play out.

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.…

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Mark Proulx, Global Director of Media Quality and Responsibility at Kenview, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms.

In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for…

In a conversation with AdTechGod and Jeremy Bloom, Katherine emphasizes the natural ease of building trust through in-person interactions. She explains that our brains are wired to interpret micro-expressions and body language, making face-to-face meetings more effective in fostering trust. Despite the rise of digital communication, Katherine argues that the…