Latest videos from Marketecture.

AdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth. Join us as…

AdTechGod sits down with Katie McAdams Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro…

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions. Lauren is the General Manager of Business Intelligence at Advertiser Perceptions. Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's…

AdTechGod sits down with Dave Morgan. Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership. Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media…

Welcome to 'The AdtechGod Pod,' your premier podcast destination hosted by the AdtechGod, where the fascinating world of advertising technology comes to life. Available on Spotify, Apple Podcasts, and more, this podcast dives deep into the hearts and minds of the industry's most influential figures. Join us as we explore…

AdTechGod sits down with Nola Solomon from Criteo. She has an impressive career trajectory that has seen her at the helm of pivotal roles across some of the most recognizable names in the industry including Specific Media, AOL, The Trade Desk, NBC Universal, and more. Nola is currently the Senior…

AdTechGod sits down with the SKAN Queen, Sara Camden the Head of Product Marketing, Mobile App Performance at InMobi. Sara takes us through the eras of mobile advertising and shares her experience and learnings at ChaCha, Equifax and Vibenomics. Sara is dedicated to education, knowledge sharing and has an amazing…

AdTechGod sits down with Kristina Prokop Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November…

AdTechGod sits down with Amit Shetty from Pixalate. Amit Shetty is the VP of Product at Pixalate where he is at the forefront of combating ad fraud and promoting a safer, more reliable digital advertising environment. His role is pivotal in driving innovation and integrity within the industry, ensuring that…

AdTechGod sits down with Tal Almany Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US…

We are thrilled to introduce our guest, Jay Sears a distinguished figure in the advertising technology industry. With an impressive background that includes pivotal roles at the Rubicon Project, Contextweb and Iab. Jays expertise is well recognized. However, today’s conversation takes a different turn, focusing on a cause close to…

AdTechGod sits down with Daniel Church, Head of Advanced TV product at Beachfront. Daniel has carved a niche for himself through significant contributions and leadership roles in companies like StickyAds, Freewheel, and currently, Beachfront, where he is spearheading advanced TV product innovation. His journey through the evolving landscape of TV…

AdTechGod sits down with Rick Holtman from HUMAN. Rick serves as the Vice President of Sales at HUMAN. Rick has a robust career spanning more than a decade, he has significantly influenced several high-profile companies before his tenure at HUMAN, including nearly seven years at Freewheel, Watchwith, and AMC. He…

AdTechGod sits down with Mari Tangredi from Cadent. Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem. From software development to technical sales and product development her journey is great to listen to.…

Guess who's back? Back again! AdTechGod, with a friend! In this weeks Podcast AdTechGod sits down with Eric Seufert from MobileDevMemo. Thank you to Adelaide Metrics (https://AdelaideMetrics.com) for advertising on this podcast. Visit adtechgod.com (https://adtechgod.com/) for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Cory Greenberg from Index Exchange. Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role…

In a conversation hosted by AdTech God, Katie from Magnite shares her proudest moment: the decision to divest from the buy side and focus on streaming and CTV, betting on the future of programmatic advertising. Although the transition was slower than expected, the successful transformation from a legacy buy side…

Welcome to the fourth episode of our five-part series on Supply, brought to you by Cadent. In this episode, we sit down with Kyle Turner, Director of Ad Product Strategy at Philo. With a decade of experience in both the buy side and sell side of the adtech industry, Kyle…

Welcome to the second episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Jarred Wilichinsky, a 20-year veteran in streaming and adtech with extensive experience from CBS Interactive to Paramount Plus. Jared discusses how to prioritize maintaining brand safety and quality…

Welcome to The AdTech Forum, a cutting-edge YouTube channel dedicated to exploring the dynamic world of advertising technology and creative media solutions. Our channel kicks off with a captivating five-part series, featuring industry leaders and experts. In our inaugural episode, we are thrilled to have Bryan Simkins, Global EVP Creative…

Welcome to the fifth episode of the AdTech Forum, sponsored by Flashtalking. Today, we have the pleasure of hosting Ben Kartzman, COO of Flashtalking by Mediaocean. Ben shares his insights on continuous innovation in creative adtech, the importance of transparency, and the role of AI in enhancing creative performance. He…

Welcome to the second episode of the Advertising Forum, brought to you by Flashtalking by Mediaocean. In this episode, we are thrilled to have Matt Jager from Uber, who leads performance creative. Matt shares his insights on creative optimization, the future of marketing in 2024, and how diverse creative strategies…

Welcome to the first episode of our five-part series on Supply, brought to you by Cadent. In this episode, we are thrilled to host Erica Lamoreaux, a seasoned expert with a diverse background in agency holdco, martech leadership, and media for brands like Clorox and Workday. Erica shares her insights…

Welcome to the third episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Katya Shkolnik , Head of Partnerships at Future Today. With over 20 years of experience in adtech and programmatic ecosystems, Kya shares her insights on how premium publishers…