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Aug. 27, 2024

Creative Optimization & 2024 Marketing Trends with Uber's Matt Jager (Series 1 : Episode 2)

Welcome to the second episode of the Advertising Forum, brought to you by Flashtalking by Mediaocean. In this episode, we are thrilled to have Matt Jager from Uber, who leads performance creative. Matt shares his insights on creative optimization, the future of marketing in 2024, and how diverse creative strategies…

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Aug. 27, 2024

Navigating SSPs & Premium TV with Workday's Erica Lamoreaux (Series 2: Episode 1)

Welcome to the first episode of our five-part series on Supply, brought to you by Cadent. In this episode, we are thrilled to host Erica Lamoreaux, a seasoned expert with a diverse background in agency holdco, martech leadership, and media for brands like Clorox and Workday. Erica shares her insights…

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Aug. 27, 2024

Leveraging Data & Quality Content with Future Today's Katya Shkolnik (Series 2 : Episode 3)

Welcome to the third episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Katya Shkolnik , Head of Partnerships at Future Today. With over 20 years of experience in adtech and programmatic ecosystems, Kya shares her insights on how premium publishers…

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Aug. 27, 2024

Navigating a Cookieless Future with Jeff Katz from ROKU (Series 3 : Episode 3)

In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding…

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Aug. 27, 2024

Unlocking Creative Potential with Forrester's Nikhil Lai (Series 1: Episode 4)

Welcome to the fourth episode of the AdTech Forum, sponsored by Flash Talking. Today, we are thrilled to have Nikhil Lai, Senior Analyst of Performance Marketing at Forrester, as our guest. Nikhil discusses the importance of creative in marketing, innovative methods for testing and optimizing creative assets, and his upcoming…

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Aug. 27, 2024

Harnessing Purchase Data for Actionable Insights with Alex Vinci (Series 3 : Episode 1)

Welcome to the AdTech Forum! Today marks the first episode of Series 3, sponsored by ATTAIN, focusing on the power of purchase data. We're thrilled to have Alex Vinci, an industry veteran with 18 years of experience, join us. Alex, part of the COE team at Publicis, shares how brands…

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Aug. 27, 2024

Transforming Advertising with Commerce Data: Insights from Tina Wilson - Nielsen(Series 3 Episode 5)

Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to the AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditional…

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Aug. 27, 2024

Beyond the South of France: Attributy’s Data-Driven Marketing Revolution

In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels. Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're…

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Aug. 27, 2024

Sunburns and Subways: Tatari’s Revolution in TV Advertising

In this episode, Andy Schonfeld sheds light on how Tatari is partnering with agencies and brands to revolutionize TV advertising with a shift toward outcome-based strategies. Discover how Tatari’s innovative approach is redefining the industry by focusing on measurable results that drive real business impact. Whether you're basking in the…

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Aug. 27, 2024

Evolving CTV Landscape and Data Privacy with Jess Santoro (Series 2 : Episode 5)

Welcome to the fifth and final episode of our series on Supply, brought to you by Cadent. In this episode, we sit down with Jess Santoro, EVP of Advanced TV and Video at Cadent. Jess, a leader in the field with over 25 years of experience, discusses how Cadent is…

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Aug. 27, 2024

Creative Testing & Retail Media Insights with PepsiCo's Ali Schnitzer (Series 1 : Episode 3)

Welcome to the third episode of the AdTech Forum, brought to you by Flash Talking by MediaOcean. In this episode, we are excited to host Ally Schnitzer from PepsiCo. Ali, who leads retail media for major clients like Target, 7-Eleven, and Circle K, shares her expertise on creative testing, the…

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Aug. 27, 2024

Retailers, Purchasers, and Verticals with Katie Schnepf (Series 3 : Episode 2)

Welcome to the AdTech Forum! Today’s episode, part of Series 3 sponsored by ATTAIN, focuses on the intersection of retailers, purchasers, and verticals. We are excited to have Katie Schnepf, a 20-year veteran of the Chicago ad agency scene and current client lead at Mindshare Chicago, join us. Katie brings…

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Aug. 27, 2024

Rosé and Resilience: How AdLib Empowers Marketers in the DSP Arena

In this episode, Mike Hauptman dives into the challenges marketers encounter when trying to access the industry's leading DSPs, and how AdLib is stepping in to bridge this crucial gap. Discover how AdLib's innovative solutions are empowering marketers to fully unlock the potential of their digital advertising campaigns. Whether you're…

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Aug. 27, 2024

Mastering Opt-In Data: Ethical Marketing Strategies Revealed

We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best…

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Aug. 27, 2024

AI as a Force Multiplier in Political Advertising

Audiences Sponsored by IQM In this conversation, Shannon Chatlos, a partner at SPM, discusses the current trends and challenges in political digital advertising. She highlights the shift towards holistic ad buys and the integration of digital strategies with traditional media. Chatlos also emphasizes the importance of targeting specific voters through…

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Aug. 27, 2024

From Croissants to Croisette: Unleashing Creativity with AI in AdTech

In this episode, Aaron Goldman dives into the essence of creativity at Flashtalking, showcasing how the company seamlessly blends cutting-edge AI with the human touch to elevate digital advertising. Explore how Flashtalking harnesses the power of AI to enhance creative ingenuity, delivering personalized and impactful ad experiences that resonate with…

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Aug. 26, 2024

Admiral is using a $19 million raise to grow its Visitor Relationship Management

Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These…

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Aug. 23, 2024

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardw...

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 16, 2024

Episode 85: Michael Leavitt on the state of digital travel

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 9, 2024

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 2, 2024

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 26, 2024

Episode 82: Mario Diez on the state of contextual post Oracle's exit

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 22, 2024

Emergency Pod: Google isn't getting rid of cookies after all?

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 19, 2024

Episode 81: Joe Hirsch on bringing automation to ad ops

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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