Latest videos from Marketecture.

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships…

🌊 Sun, sand, and straight-up AdTech wisdom - welcome to Preach on the Beach 🏝️🎤 📍 April 2025 | Miami No stiff boardrooms. No endless PowerPoints. Just real talk, real insights, and real connections. All with an ocean view. ☀️ The biggest minds in the biz, unplugged and unfiltered. 🏖️…

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective…

🚀 We do B2B marketing differently. At Marketecture Media, we’ve been on a mission. We are bringing you industry leading podcasts, newsletters, unforgettable parties, and now, our first Marketecture Live conference this March! A huge THANK YOU to our partners, sponsors, and guests for being part of this journey. 🙌…

On this episode, host Alan Chapell has a candid discussion with Ana Milicevic about how content monetization lost its way, the risks of over simplification of privacy and the end of an Internet without borders. There's also a lesson to be learned about why Ana doesn't like the DMV. Learn…

Adtech influencer and product guy Erez Levin joins Eric Franchi and Joe Zappa on the pod to debate Joe's thesis, the Outcomes Era, and present an alternative, the Quality Era. They debate whether Outcomes or Quality is the dominant paradigm of digital advertising, what constitutes a quality or real outcome,…

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the…

The Refresh: Advertising and Tech News | February 10, 2025 Last week was full of success stories. Let’s talk about them ⬇️ ▫️Nielsen & Paramount renew their TV measurement partnership ▫️tvScientific secures major funding for performance TV ▫️Stackadapt raises $235M, setting their sights on AI and automation ▫️Outbrain + Teads…

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round…

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the…

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while…

In this Episode, host Alan Chapell talks about the historical and existential challenges being faced by the news publishing industry with journalist and tech entrepreneur Ricky Sutton of the Future Media newsletter and podcast. They discuss what publishers need to be thinking about as they combat big tech. Tl:dr -…

OpenAds co-founder and CTO Michael Bishop joins Eric Franchi and Joe Zappa to discuss how AI will transform static ads into personalized experiences, the multi-hundred-billion-dollar AI "search" ad opportunity, the challenges and advantages of building an adtech AI startup, and the irrational, gut-oriented disposition tech entrepreneurs need to go after…

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs…

🌴💡 Miami Lights: Shine Bright 💡🌴 The most exclusive after-party of the year is here, and it’s happening in Miami. A night of high-energy vibes, neon-lit magic, and unparalleled networking awaits. 🌟 🌟🌟Thank you to FreeWheel for being our VIP Sponsor!🌟🌟 ✨ Why You Need to Be There: 🎶 Electrifying…

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes…

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple…

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week…

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission is to make the…

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission is to make the…