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Latest videos from Marketecture.

May 6, 2025

Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and…

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May 5, 2025

Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the…

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May 5, 2025

AdTechGod Crashes ADWEEK

Advertising is a Risky Business. After an unforgettable Miami party, we’re not slowing down, but rather we’re turning it up. AdTechGod is crashing the ADWEEK House at the Hotel Barriere Le Majestic in Cannes with unapologetic 80’s energy.

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May 5, 2025

Miami Lights Party with AdTechGod x Marketecture

MIAMI LIGHTS! Thank you to everyone who lit up Miami with us at Miami Lights! We couldn’t have asked for a better night from the great conversations to the glowing moments. Huge thanks to our incredible sponsors who brought the experience to life: VIP Experiences – FreeWheel & Wurl Neon…

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May 5, 2025

How Dappier Is Building AI Agents for Media Companies

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your…

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May 4, 2025

The Refresh News: May 5 - Bots, and Big Tech Earnings

AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: • Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions…

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May 2, 2025

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible ro...

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom…

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April 30, 2025

From rooftops to bathtubs, from content to identity - Viant is doing it right

We stopped by Viant Technology’s suite where the vibes and signals were strong as usual. Jon Schulz, CMO of Viant, kicked it off with a clear message that this year isn’t just going to be bigger, it’s going to be better. Field Garthwaite of IRIS.TV showed us how CTV is…

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April 30, 2025

Attention is the future with Adelaide

Marc Guldimann and Zach Kubin from Adelaide joined us with some serious energy (and maybe a little help from a 48-hour vision quest). They broke down how Adelaide has spent the past decade perfecting attention metrics and proving that true media quality drives outcomes better than viewability or completion rates…

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April 30, 2025

Episode 27: Richard Kramer on Google Antitrust Remedies

Alan Chapell speaks with Richard Kramer from Arete Research about the pro's and con's of various remedies being discussed in connection with Google's search, ad tech and Privacy Sandbox cases. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

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April 29, 2025

The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether

Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce…

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April 29, 2025

Build local, Scale smart and Lead with authenticity with Comscore

Jackelyn Keller and Steve Bagdasarian from Comscore, Inc. showed up in style, turning their cabana into a full Miami experience complete with local art by Ray Ramirez, flash tattoos, and a celebration of what truly drives advertising: community and culture. They didn’t just talk data and measurement — they lived…

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April 29, 2025

Streaming Just Got Simpler - Thanks to FreeWheel

David Dworin and Soo Jin Oh dropped in to announce FreeWheel’s new Streaming Hub a fully integrated platform built to simplify how publishers manage and monetize streaming and TV inventory. From cutting out middlemen, to fixing live sports monetization at scale, to unlocking new opportunities for brands who’ve never touched…

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April 28, 2025

Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the…

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April 28, 2025

Two unicorns walked into #preachonthebeach - Kerv.ai proved the future is here.

Two unicorns walked into #preachonthebeach — and they didn’t just talk about the future, they proved it’s already here. Jay Wolff from KERV.ai and Amy Worcester Lanzi from Digitas North America stopped by the AdTechGod suite (even though AdTechGod was MIA) and broke down what’s really moving the industry: AI-powered…

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April 28, 2025

Travel is back and Sojern is making sure marketers don’t miss a beat.

Travel is back and Sojern is making sure marketers don’t miss a beat. Josh Beckwith, Global VP at Sojern, stopped by the #preachonthebeach suite to talk about the power of travel data and why real-time intent matters more than stale audience segments. Then Howard Luks, VP of Audience Solutions at…

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April 28, 2025

The Refresh: Advertising News | April 28, 2025

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April 28, 2025

Proven power. Big disruption coming with EXTE

When Divine Intervention Hits Different… Sometimes, the universe (or maybe AdTechGod ®️) puts the right people in the right room at the right time. Matthew C. Doherty, CEO of EXTE North America, and Jeremy Bloom 🌞 reunite and dive into something bigger than just a catch-up. They’re talking about building…

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April 28, 2025

Duration Media on their new business, Curation Media.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and…

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April 27, 2025

The Refresh News: April 28 - Google Backs Off, Apple Gears Up

When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: • Google waves the white flag on cookies…

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April 25, 2025

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s coo...

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader…

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April 25, 2025

Unlocking Publisher Power: Identity, Data & the Future of Monetization

In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dudkiewicz and Roy Shkedi share insights on how publishers can unlock value through innovative partnerships and technology. They emphasize the importance of collaboration,…

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April 23, 2025

From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television.…

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April 23, 2025

Episode 26: Will deprecating cookies improve the quality of the ads space?

Alan Chapell is joined by media futurist and former Googler Erez Levin - who makes the case for improved metrics and incentives in digital media. Erez suggests that third-party cookie deprecation and potential antitrust break up of big tech could serve as a means to reboot the ads space towards…

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