Latest videos from Marketecture.

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether . Visit…

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google…

Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/605-lindsey-woodland . Visit Marketecture.tv (https://www.Marketecture.tv) to join…

CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In this episode: • Sovrn take rates (https://www.prnewswire.com/news-releases/sovrn-eliminates-take-rate-with-bundled-offering-301781488.html) go to zero • Competition act (https://www.lee.senate.gov/services/files/7384B096-04C3-4A3A-9796-80D22483026F) from Senator…

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs. For more information about our expert,…

Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: • Biden banning TikTok (https://www.wsj.com/articles/tiktok-reassures-advertisers-over-ban-threat-as-some-set-backup-plans-8c67e7db?st=zts1kun607ag2g8&reflink=share_mobilewebshare) • Vendors doing the dirty work (https://adage.com/article/agency-news/understaffed-media-agencies-turn-google-criteo-and-other-tech-platforms-help/2479646) for agencies • Gap cuts retail media (https://www.businessinsider.com/gap-halts-its-ad-business-to-focus-on-supply-chain-retail-programs-2023-3)…

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies.…

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based audience activation. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version…

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this. In this episode: • AdExchanger (https://www.adexchanger.com/gaming/billions-of-people-play-games-yet-marketers-still-arent-spending/)…

Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/clinch-oz-etzioni . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall (https://madisonandwall.substack.com/) is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech,…

CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/creative-x-anastasia-leng . Visit Marketecture.tv (https://www.Marketecture.tv)…

Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/vault-js-josh-manion . Visit Marketecture.tv (https://www.Marketecture.tv)…

Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episode: • Lara O'Reilly's epic history of MediaMath (https://www.businessinsider.com/mediamath-adtech-unicorn-startup-rise-and-fall-2023-02) • Equativ takes PE money (https://equativ.com/blog/articles/equativ-announces-bridgepoint-as-new-majority-shareholder-to-accelerate-scale-and-growth-of-the-independent-adtech-company/) • Simpli.fi acquires Bidtellect (https://www.prnewswire.com/news-releases/simplifi-to-acquire-contextual-and-native-demand-side-platform-bidtellect-301758298.html) • LiveRamp integrates into Snowflake (https://www.businesswire.com/news/home/20230227005163/en/LiveRamp-Enables-Identity-and-Advanced-Activation-in-Snowflake)…

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google. Guests include: • Jonathan Bellack, former head of DFP • Jason Bigler,…

Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/transmit-scott-young . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length…

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia. Cafe Media is always on the cutting-edge of monetization for digital publishers, so we ask Paul to give perspective on the Chrome sandbox, Trade Desk's UID and OpenPath initiatives,…

Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/sourcepoint-ben-barokas . Visit Marketecture.tv (https://www.Marketecture.tv) to join…

Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and functionality. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/vidfull_veritone-seanking_20230120-48bc2c . Visit Marketecture.tv (https://www.marketecture.tv/)…

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital. In this episode: • The state of European ad tech • European telecos creating a unified ID: https://twitter.com/astaniscia86/status/1624117393025794051 • The Trade Desk's blow-out earnings: https://finance.yahoo.com/news/trade-desk-q4-earnings-24-121609341.html • Uber's $500 million ad…

Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/lotame-andy-monfried . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…