Latest videos from Marketecture.

In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL. She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has…

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

In this episode of The Refresh, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with…

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn…

In this episode, Alexis Gossard, Senior Manager of Media Strategy at Bayer, discusses the critical role of creative in advertising, the signs of bad creative, and the importance of rigorous testing and strategy. She emphasizes the need for brands to stick to their essence and effectively engage their audience through…

Privacy technologist Brian May joins Alan Chapell to discuss the pro's and con's of Privacy Enhancing Technologies (PETs) within the ads space - and how sometimes we need to collectively take difficult steps in order for the industry to prosper. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value…

In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on…

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay…

In this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible. Key Takeaways from the…

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale…

In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the challenges faced by publishers in the current advertising landscape, including privacy regulations and the disappearance of third-party cookies. Both Roy Shkedi…

In this episode sponsored by TripleLift, James Trott, Senior Director of Global Addressable Media at Coca-Cola, discusses the growth of retail media networks and their benefits for consumers, retailers, and advertisers. He emphasizes the importance of dynamic creative and personalization in advertising, as well as the need for effective campaign…

Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach events (spontaneous connections or maniacal planning), brand-startup connections, and Joe Zawadzki’s recognizable floppy hair. Plus, Joe analyzes The Trade Desk CEO Jeff Green’s LinkedIn presence and…

In this episode, Alan Chapell chats with GW law school professor Daniel Solove about his latest book "On Privacy and Technology" as they try to find common ground between under and over regulation of the ads space. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and…

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and…

AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the…

Advertising is a Risky Business. After an unforgettable Miami party, we’re not slowing down, but rather we’re turning it up. AdTechGod is crashing the ADWEEK House at the Hotel Barriere Le Majestic in Cannes with unapologetic 80’s energy.

MIAMI LIGHTS! Thank you to everyone who lit up Miami with us at Miami Lights! We couldn’t have asked for a better night from the great conversations to the glowing moments. Huge thanks to our incredible sponsors who brought the experience to life: VIP Experiences – FreeWheel & Wurl Neon…

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your…

AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: • Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions…

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom…