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July 3, 2024

Episode 79: Justify Your Existence Independence Day Special

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 28, 2024

Episode 78: Rob Leathern's car is spying on him

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 21, 2024

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 14, 2024

Episode 76: David Cohen on the IAB's future and privacy regulation

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 7, 2024

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 3, 2024

IAB Tech Lab: OMSDK with Joe Ranzenbach

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS…

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May 31, 2024

Episode 74: Kerel Cooper on reaching black audiences

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture…

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May 27, 2024

IAB Tech Lab: Ads.txt with Neal Richter

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows publishers…

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May 24, 2024

Episode 73: Josh Palau on pharma and in-housing

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv…

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May 20, 2024

IAB Tech Lab Special: Open RTB

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. This…

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May 17, 2024

Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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May 13, 2024

IAB Tech Lab Special: VAST

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s…

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May 9, 2024

Episode 71: Hollis Guerra on how to get PR

Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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May 6, 2024

IAB Tech Lab Special: The Transparency and Consent Framework

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulations. It enables users…

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May 3, 2024

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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April 26, 2024

Episode 69: WPP's CTO spends over $300 million per year on AI

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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April 19, 2024

Episode 68: Feed DSPs what they eat with Chris Kane

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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April 12, 2024

Episode 67: Why can you buy CTV 214 different ways?

Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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April 5, 2024

Episode 66: Politics and AI with Richard Raddon of Zefr

Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through…

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March 29, 2024

Episode 65: Shane Shevlin still believes in customizable DSPs

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand…

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March 21, 2024

Episode 64: Listeners Strike Back

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners…

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March 15, 2024

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you…

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March 8, 2024

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions…

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March 1, 2024

Episode 61: RampUp After Dark

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex…

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