Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals…
In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: • Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand…
SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is…
In this episode of The Advertising Forum, Cara Lewis from Dentsu discusses the agency's approach to media planning and buying, emphasizing the importance of client-centric strategies. She explains how Dentsu navigates the complexities of walled gardens and the need for data verification, while also integrating new measurement methods like attention…
Omer Tene joins host Alan Chapell to discuss generative AI and how to approach an AI impact assessment. Alan also recalls some uncomfortable discussions with tech founders. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessible to SMB advertisers, and returning to his natural role as a reply guy, be it on Brooklyn Nets or adtech Twitter.
AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also…
In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr,…
The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content.…
Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode of the Advertising Forum Sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across various…
In this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across various…
In this episode, host Alan Chapell chats with Professor Eric Goldman from Santa Clara University Law School. They talk about Section 230 of the Communication Decency Act: how it came about, why it was critical to the growth of the consumer Internet economy and how it remains an essential (but…
In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers…
Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting…
Hosted by: MadTech, Marketecture Media & Aperiam The most exclusive after-party of the year is coming to Miami on April 28th, and it's going to be BRIGHT! Get ready for a night filled with high-energy vibes, neon-lit magic, and unparalleled networking opportunities. Thank you to our sponsors for making this…
Cheq.ai (https://cheq.ai/?utm_source=news.marketecture.tv&utm_medium=newsletter&utm_campaign=cheq-ai-anti-fraud-for-marketers&_bhlid=7d8e02e5f261b8cb72785ab7b98c21427bc0cabf) is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai (https://cheq.ai/?utm_source=news.marketecture.tv&utm_medium=newsletter&utm_campaign=cheq-ai-anti-fraud-for-marketers&_bhlid=f9f56fe6f0a6e36db37f99a06105b4436d16db6b) also…
Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges…
In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges…
Peter Craddock joins Alan to talk about the history of consent and personal data under EU data protection law - and the evolution of cookie walls, paywalls, and "Pay or Consent" as used by large platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.
