Latest videos from Marketecture.

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw…

Co-hosts Eric Franchi and Joe Zappa dive into a thought experiment: how to reverse-engineer a $10M adtech exit. They touch on: • What value you need to provide to get bought for $10M • An actual example of an adtech company that sold for low eight figures • The ideal…

Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance: • Product expertise • A GTM strategy • Company culture and values • Talent…

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes: • The 3 things adtech customers really care about • Why most adtech companies' theories of victory are wrong • What to look for in a chief audience officer • Who in…

Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They cover: • What your team should look like around the $1M / Series A mark • How to transition from founder-led sales…

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: • How to launch a new product or enter into a new market • When and how to involve your customers in market expansion efforts • What…

Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Differentiated story 2. Original data/insights 3. Thought leadership 4. Being prolific, present, and personable Check out the pod to learn about how to grow your…

Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what…

Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million. How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how…

Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing. If you go on B2B marketing LinkedIn (God help you), you'll see tons of people talking about strategic marketing. But what actually are the components of a marketing strategy? How do you put…

This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to discuss how to build sales organizations. Chris has the answers to all your sales development questions, whether your business is an early-stage…

This week’s episode is a marketing grab bag! Eric and Joe discuss: • Why most companies misunderstand B2B marketing attribution • How companies should respond to the latest on cookies from a GTM POV • What founders can be doing early on to market themselves • What companies should be…

Joe Zappa and Eric Franchi mourn the death of PR as we know it. Listen to the episode to learn how PR and other forms of marketing are becoming more entwined — and how CEOs should assume the mantle of PR on social.

Michael Katz, CEO and co-founder of the customer data platform mParticle, joins Joe Zappa and Eric Franchi on the pod to discuss his take on founder mode. Michael argues that founders can most effectively build organizations by focusing on two factors, context and culture, but most leaders optimize for the…

Joe Zappa interviews his co-host, Eric Franchi, a general partner at the venture capital fund Aperiam, about how to become an investor. They cover: • The difference between being an operator and a VC • How VCs decide which startups to fund • What founders should expect from investors •…

This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Lauren talks about her journey to the position, including: • How her consulting background launched her into the adtech C-suite • The Venn diagram between…

Eric Franchi and Joe Zappa interview adtech entrepreneur Brian O’Kelley. The former Right Media and AppNexus executive turned co-founder and CEO of marketing sustainability company Scope3 discusses how his approach to leadership has changed and how to inspire boldness and drive as organizations scale. Brian also touches on whether he’d…

Joe Zappa interviews co-host Eric Franchi, a general partner at the venture capital fund Aperiam, to identify the three traits his three most successful investments have in common. They discuss Kevel, Transmit.live, and tvScientific.

Eric Franchi and Joe Zappa chat with Tim and Chris Vanderhook, co-founders of Viant. They discuss the Vanderhooks’ creative approach to the extremely successful launch of ViantAI, their take on “founder mode,” and how their approach to adtech entrepreneurship has evolved over 25 years. (Note: Viant is a client of…

Co-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.