Latest videos from Marketecture.

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. The company’s platform shows a podcast owner to which companies are listening and allows them to integrate that data with CRM tools. CEO Fatima Zaidi walks Bryan Barletta through the product and its use…

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv to join our community and get access to…

Relo Metrics was spun off from GumGum to provide sponsorship analytics for sports rights-holders and advertisers. In our interview, Mike Shields talks with recently appointed CEO Jay Prasad about how the company uses computer vision and AI to generate new datasets for brands, teams, and leagues. This is a free…

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: * TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801 * Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ * GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv to…

MiQ offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. The company is global, with 1,200 employees in 30 cities supporting approximately 2,500 advertisers. In this Marketecture interview, Co-founder and CEO Gurman Hundal walks Ari Paparo through all of…

Are you an enterprise marketer? If so, you’re probably already familiar with LinkedIn’s big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP…

The Trade Desk has numerous products that help customers of its demand-side platform manage data and improve identity signals. In this conversation, Chief Strategy Officer Samantha Jacobson describes their inner workings in detail, focusing on Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity…

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US regardless of distribution type. It leverages viewership data derived from set-top boxes spanning 42 million-plus households to enable planning, targeting, and measurement of audience-driven TV campaigns. In this interview, CEO Nicolle Pangis…

Founded 16 years ago, The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. Head of marketplace innovation Cory Schnurr talks with Ari Paparo about the company’s scanning and blocking tools for malvertising, heavy ads, data leakage and other intrusions.

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. It’s one of just a few options for sellers to manage ads across streaming and traditional inventory.

Owned by Sirius XM, AdsWizz offers a comprehensive toolset for audio advertising. Its publisher products include a marketplace and ad server. On the buy side, large and small advertisers access streaming audio and podcast inventory through a DSP and other self-serve tools. In this conversation with Bryan Barletta, SVP Anne…

Founded in 2021, Intentful is one of the first content creation companies to use generative AI technologies. It leverages the GPT large language model framework in concert with its customers’ data to create a range of content. Intentful trains discrete AI instances on its brand clients’ data, which it says…

Who’d have guessed Uber would be the break-out ad tech company of 2022? Indeed it was, coming out of nowhere to capture a half-billion dollars in ad revenue from more than 200,000 marketers. In this interview, Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the…

605 is a neutral measurement provider that helps clients do marketing attribution and performance prediction in their TV campaigns. Customers can use its reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. In this interview, Mike Shields…

DoubleVerify pioneered the verification space over a decade ago and has successfully positioned itself as a leader in viewability, fraud detection, and brand safety as each of those categories emerged. In this conversation with Ari Paparo, CEO Mark Zagorski describes the company’s progress on integrating with TikTok and other walled…

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native, and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs. It also offers an AR ad…

Tubi is a free, ad-supported video-on-demand service with 50,000 movies and TV shows, a library of Tubi Originals, and 200+ FAST Channels across sports, news, and entertainment. Acquired by Fox in 2020, Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44%…

Demandbase was the first company to adapt the core principles of ad technology to support account-based marketing. It helps B2B teams execute across channels (email, display advertising, social and search walled gardens, etc.) at every stage of the account journey. Sales operations professionals use it as a CDP and DMP,…

Agency and brand clients use Clinch’s Flight Control product to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. In this interview, CEO Oz Etzioni reviews the technology, (including the optimization engine, planning tools, and ad server), details a number of use cases, and presents…

CreativeX’s core product, Creative Quality, can analyze a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms, including Facebook, Instagram, YouTube, and more. It allows clients to rate creative quality according to market, brand, agency, channel, and other factors. It can…

The Vault JS application helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. Vault JS identifies both malicious code running on the website and benign code that introduces privacy issues. The application can audit…

Transmit’s technology identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. An example might include a side-by-side “double box” ad that appears during a free-throw replay, allowing the ad to be shown while a viewer continues to see live content. Additionally, the…

Publishers use Teads to create new ad slots for video ad creative, creating new inventory and revenue opportunities. In this conversation with Mike Shields, co-CEO Jeremy Arditi discusses how the product has evolved from its early days by adding new inventory management features for sellers, tools for the buy-side, and…

Veritone’s AI-powered solutions enable a range of use cases in advertising, asset management, content licensing, recruiting, law enforcement, and other industries. This interview focuses on Veritone Voice, the company’s lifelike AI voice solution for use in broadcasting, podcasting, radio, and sports. In this interview with Marketecture’s Bryan Barletta, SVP Sean…