Latest videos from Marketecture.

Sourcepoint is a consent management platform, which enables customers to communicate with users about their data privacy preferences. To optimize the collection of consent in a fragmented compliance environment, Sourcepoint uses A/B testing, geotargeting, frequency capping, and other features. In our interview, CEO and founder Ben Barokas walks Ari Paparo…

CEO Andy Monfried has navigated his company through the “death” of the DMP category, as cookie pooling tech yields to next-gen segmentation tools like customer data platforms. But DMP-like use cases are still in use. Andy talks with Ari Paparo about how Lotame continues to create value for advertisers and…

Customers use Veritonic’s platform to research, test and measure the ROI of their audio assets and campaigns on a pre-market, in-market, and post-campaign basis. The resulting insights enable advertisers, agencies, and publishers to gain confidence in their audio investments (across podcasts, radio, and other audio ad formats), mitigate risk through…

Taboola CEO Adam Singolda answers all of Ari Paparo’s questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? Taboola is one of the two dominant content recommendation platforms for open web publishers, alongside archrival Outbrain. Websites, devices and mobile apps…

Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). Because of the breadth of its offerings, Claritas competes with a wide range of vendors but is most directly analogous to Neustar. In this interview, Claritas EVP Chase Miller talks with Sounds…

AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. The company enjoys a significant scale thanks to its ownership by Libsyn, a behemoth podcast hosting platform. It offers both managed service and self-serve buying options. This is a…

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of audio ad buying, serving, and measurement. Bryan also discusses the…

In this conversation with Ari Paparo, Founder Jorge Poyatos talks about his company’s contextual data and media platform. The company combines content-based targeting with exclusive inventory and formats, such as in-image ads, that are only accessible through its platform. The company also offers custom machine learning models that it says…

Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. The company is investing in AI and machine learning to improve inventory curation and activation, including custom models and better planning tools. It’s also trying to innovate on…

In this conversation with Eric Seufert, LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. The company competes most directly with other mobile DSPs like Moloco and Liftoff. Matkins says the company differentiates from those platforms — and from larger platforms like Meta —…

As Roku’s user base keeps growing, it’s a good time to review the company’s paid media and data offerings. In our interview, Adam Markey, director of product for the company’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. Much of this interview focuses on the Roku…

Salesforce’s customer data platform helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. In this interview, Salesforce Marketing Cloud SVP Martin Kihn discusses the platform’s distinct use cases and…

Adelaide measures the quality of media placements using attention metrics. The company has created a proprietary metric that predicts the likelihood of attention and subsequent outcomes from media. CEO Marc Guldimann talks with Marketecture’s Mike Shields about the product and customer use cases (primarily brand advertisers that are buying media…

Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns. In this interview…

Narrative offers an unaggregated data licensing platform with an intuitive user interface that’s accessible to non-technical users. On the buy side, customers can use Narrative’s filters to specify what kind of data they’re looking for, set a budget, choose a destination to send the data to, and check out. For…

In this conversation with Marketecture’s Jeremy Kagan, TikTok Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: https://www.marketecture.tv/programs/tiktok-ray-cao Marketecture…

Mobal helps restaurants, service providers, franchise owners and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. CEO Jakob Wikström discusses the product’s features, pricing, competitive set and more. This is a free excerpt from the full conversation. To see the longer version…

In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes FullThrottle’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data. Its use cases include augmenting data available in…

In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct…

Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta, and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the…

GumGum is a contextual ad platform that avoids use of personal data. Its tech scans text, image, audio and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. The company offers a range of creative formats, including in-image ads, and…

Countable is a SaaS community engagement platform enterprises can use to communicate with stakeholders around shared purpose, passions, and social impact. Its “actions-based” approach emphasizes relevant content, data insights, and measurable impact. Countable works best with organizations that have existing programs, strategy, and assets. For these companies it provides the…

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. And the company is developing a technology that inserts brands dynamically into CTV content in real-time. SVP Sonja…

In this conversation with Eric Seufert, ironSource SVP Product Nimrod Zuta describes the company’s LevelPlay app mediation product. LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs. LevelPlay also includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. Additionally, Nimrod and Eric Seufert…