Latest videos from Marketecture.

Well before CTV was cool, BrightLine pioneered interactive ad formats that marry the responsiveness of digital with the creative impact of TV. Its clients include large streaming services and media companies like NBC Universal, Disney, and Warner Bros Discovery. In this conversation with Mike Shields, President and Chief Strategy Officer…

LightShed's Rich Greenfield talks WPA strike, Charter-Disney, antitrust, and more., Also Justify Your Existence with Octane11.

ActionIQ is a customer data platform with a focus on data activation and orchestration. In this conversation with Ari Paparo, CEO Tasso Argyros parses several varieties of CDP and explains where his company fits. Ari and Tasso also discuss what marketers shopping for data architecture need to know about reverse…

BlueConic is a customer data platform whose client list includes Colgate, Mattel, and Hearst. Its customer sweet spot is large companies with multiple sub-brands and regional personalization. In this interview led by Mike Shields, CEO Cory Munbach talks about the platform’s inner workings and how it makes first-party data available…

Can ads do good? Amy Williams from Good-Loop gives us a rundown on ESG and carbon in ad tech. Plus Yobi Justifies its Existence.

In our interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment. Its platform replaces behavioral signals with contextual data to prepare for this future and creates custom algorithms for each…

Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opiniary.

Digital Remedy (formerly CPXi) has spun gold for 23 years by providing a managed-service model for digital advertising. From its origins as an ad network, the company has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media — including desktop, mobile, audio, CTV, and…

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care.

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also…

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests. In this episode: GroupM drops MFA sites MediaMath to be…

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, The Guardian’s weekly football show, and mid- and long-tail podcasters. Founded in Sweden, Acast has since expanded to the US, UK, and Europe. CEO Ross Adams…

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: JoeZ is back The Cognitiv juggernaut Are MFA sites actually bad, or no?

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.…

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID3 and James Avery of Kevel to talk about the current fundraising environment. Also in this episode: * The "other" Google antitrust case moves…

Ad platform Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly, each of which had previously acquired multiple ad tech assets. The company serves advertisers and media sellers with planning, activation, measurement, monetization, and optimization tools spanning CTV, linear, and digital media environments. In our interview, Chief…

Magellan offers podcast-specific media planning, ad intelligence and performance measurement tools. In our interview, Co-founder Cameron Hendrix makes the case that Magellan’s index provides the best and most accurate reflection of the podcast advertising market overall. This is a free excerpt from the full conversation. To see the longer version…

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business.

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. Managing director Mike Follett talks with Marketecture’s Mike Shields about the platform and its applications for creative testing, media optimization, and more. This is…

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ Google Genesis: https://www.nytimes.com/2023/07/19/business/google-artificial-intelligence-news-articles.html

Sonnant uses transcripts to generate contextual understanding of a publisher’s audio content. It can then use that information to identify ad insertion opportunities, score a show’s brand safety and suitability, and more. Sonnant CEO Tony Simmons walks through the company’s product and use cases. This is a free excerpt from…

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53 Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/ Freewheel…

Created by IPONWEB, BidSwitch is a 10-year-old technology (now nested under Criteo, which bought IPONWEB last year) that helps programmatic platforms overcome the inefficiencies inherent in interconnected bidding and supply systems. BidSwitch’s new product, LiteSwitch, helps sellers save money by replacing the inefficiency of OpenRTB bid requests with a single…