In the podcast, Andy Batkin discusses the imminent emergence of third-party tools designed to measure the amount of carbon removed from the ecosystem through advertising practices, including sequencing-enabled impressions. He highlights this as a natural evolution in measurement, comparing it to existing third-party metrics for viewability and attention. Batkin envisions…
Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this…
Special Episode: The Trade Desk’s Ventura: Disrupting CTV, Monetization, and User Experience! In this special episode of the Refresh by AdTechGod (™), we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected…
In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of…
The latest episode of the Monopoly Report brings guests Bill Wise from MediaOcean to discuss the ongoing cases brought by the DOJ and the UK Competition and Markets Authority, emphasizing the potential for structural remedies that could reshape the advertising landscape. Bill shares his insights on how Google's competitive strategies…
Xander Katsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications. Xander also emphasizes the need for sales…
Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising…
We dive into strategies for maximizing publisher revenue with Tom Wall, Commercial Director of Influent Media. Tom discusses how seasonal trends, like the spring boom in the UK, impact campaigns and revenue. He explains how durations technology allows publishers to forecast and deliver additional impressions, boosting revenue without the need…
Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-depth discussion of these topics and links to the news we…
AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s…
The MadTech Blowout Bar brings together the industry’s leading women before major events for a mix of glamour and genuine conversation. Yes, a beautiful blowout is part of the experience, but it’s truly about building meaningful connections in a shared, memorable setting where we’ll all cross paths again later in…
Alan Chapell and Duncan McCall talk location privacy in the advertising industry, highlighting the pressing need for better consumer protection. They discuss how the precise location space has faced significant scrutiny due to privacy concerns, particularly as real-world examples of harm emerge. Duncan shares insights from his experience founding PlaceIQ,…
Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success…
Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over…
Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024…
Step into the barbershop for exclusive connections at our invite-only speakeasy event, set at the Barbershop Cuts and Cocktails in the Cosmopolitan Hotel Las Vegas on January 8, 2025! We will have Marketecture Media interviews hosted by Ari Paparo followed by happy hour co-hosted by Magnite & AdTechGod (™)! This…
We got a last minute document dump as 1,000 pages of "facts" were published ny the DOJ and Google in advance of final arguments in the ad tech antitrust case. Alan and Ari try to figure out what it all means.
AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on…
Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles…
When Marketing’s holiday budget meets the CFO’s blood pressure… ‘Tis the season to spend! Are we spending too much money on marketing? The answers always no!