Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. The company is investing in AI and machine learning to improve inventory curation and activation, including custom models and better planning tools. It’s also trying to innovate on…
In this conversation with Eric Seufert, LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. The company competes most directly with other mobile DSPs like Moloco and Liftoff. Matkins says the company differentiates from those platforms — and from larger platforms like Meta —…
As Roku’s user base keeps growing, it’s a good time to review the company’s paid media and data offerings. In our interview, Adam Markey, director of product for the company’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. Much of this interview focuses on the Roku…
Salesforce’s customer data platform helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. In this interview, Salesforce Marketing Cloud SVP Martin Kihn discusses the platform’s distinct use cases and…
Adelaide measures the quality of media placements using attention metrics. The company has created a proprietary metric that predicts the likelihood of attention and subsequent outcomes from media. CEO Marc Guldimann talks with Marketecture’s Mike Shields about the product and customer use cases (primarily brand advertisers that are buying media…
Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns. In this interview…
Narrative offers an unaggregated data licensing platform with an intuitive user interface that’s accessible to non-technical users. On the buy side, customers can use Narrative’s filters to specify what kind of data they’re looking for, set a budget, choose a destination to send the data to, and check out. For…
In this conversation with Marketecture’s Jeremy Kagan, TikTok Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: https://www.marketecture.tv/programs/tiktok-ray-cao Marketecture…
Mobal helps restaurants, service providers, franchise owners and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. CEO Jakob Wikström discusses the product’s features, pricing, competitive set and more. This is a free excerpt from the full conversation. To see the longer version…
In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes FullThrottle’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data. Its use cases include augmenting data available in…
In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct…
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta, and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the…
GumGum is a contextual ad platform that avoids use of personal data. Its tech scans text, image, audio and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. The company offers a range of creative formats, including in-image ads, and…
Countable is a SaaS community engagement platform enterprises can use to communicate with stakeholders around shared purpose, passions, and social impact. Its “actions-based” approach emphasizes relevant content, data insights, and measurable impact. Countable works best with organizations that have existing programs, strategy, and assets. For these companies it provides the…
Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. And the company is developing a technology that inserts brands dynamically into CTV content in real-time. SVP Sonja…
In this conversation with Eric Seufert, ironSource SVP Product Nimrod Zuta describes the company’s LevelPlay app mediation product. LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs. LevelPlay also includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. Additionally, Nimrod and Eric Seufert…
Outbrain is branching out from content recommendation with a new product that helps publishers configure website real estate with e-commerce, subscription, and other offers that are best matched to their users and audiences. In this conversation with Ari Paparo, Outbrain Co-CEO Yaron Galai describes how it works. Also: Where does…
President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…
Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. This is a free excerpt from the full conversation. To see the longer version of this video, become…
Criteo’s Chief Product Officer, Todd Parsons, runs through its products for the buy and sell-side. This interview covers Commerce Max, its newish retail media demand-side platform, as well as the roadmap for Iponweb, Bidswitch and its supply-side products. This is a free excerpt from the full conversation. To see the…
In this conversation with Ari Paparo, Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. They say Optable stands apart because of its flexible approach to stitching together person-level and household data. This is a free…
In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance…
Semcasting CEO Ray Kingman describes the company’s identity platform for clients in healthcare, financial services, politics, and other segments. This interview covers the company’s identity solution, first-party data tools, and compliance offerings. Includes a demo. This is a free excerpt from the full conversation. To see the longer version of…
In this conversation with Eric Seufert, Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. About half of Moloco’s customers are global gaming companies that work with the company to drive user acquisition and reengagement outside of walled gardens. This is a free…