Latest videos from Marketecture.

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future…

In my conversation with Jennifer Q. Chen (https://www.linkedin.com/feed/#) , President and Chief Revenue Officer at Connatix (https://www.linkedin.com/feed/#) , we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) (https://www.linkedin.com/feed/#) means for the video and technology space, and discuss key topics such as…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify…

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for…

The Biggest Privacy Challenge for Advertisers: Eric Seufert Joins AdTechGod & Jeremy Bloom

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Omar Tawakol was the founder of BlueKai, a seminal company in the third-party data and DMP spaces. He talks to Alan about privacy, identity, and his new start-up Rembrandt that just raised $23 million for AI product placement. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Magnite & Marketecture Media Last Wednesday in Las Vegas, we partnered with Magnite to bring together some of the most insightful voices in the industry for an afternoon of connection, collaboration, and forward-thinking discussions. At Marketecture Media, our mission is to foster community, ignite meaningful conversations, and share knowledge that…

Viant CEO and co-founder Tim Vanderhook joins Eric Franchi and Joe Zappa live at CES to discuss what's next for ViantAI, how AI will disrupt advertising, the ramifications of Google's dominance, and CES vibes.

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

Magnite & Marketecture Media Last Wednesday in Las Vegas, we partnered with Magnite to bring together some of the most insightful voices in the industry for an afternoon of connection, collaboration, and forward-thinking discussions. At Marketecture Media, our mission is to foster community, ignite meaningful conversations, and share knowledge that…

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads". Learn more about your ad choices. Visit megaphone.fm/adchoices…

Brace yourselves - ad fraud is getting sneakier in 2025! But fear not, HUMAN is going full Avengers on fraudsters with their new click-fraud-busting tech. Data rules, bots drool. In this video, we chat with Rick Holtman and Geoff Stupay from HUMAN on how to keep it real in 2025!…

We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook ! We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights. Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition…

We caught up with Marcien Jenckes and Ying Wang from Xumo in one seriously epic XUMO Suite with massive TVs, a custom OS for Xumo Play, and AI everywhere. XUMO's vision is to connect people to the content they love with seamless discovery, intuitive navigation, and a content-first approach that…

We caught up with Kara Puccinelli, Chief Customer Officer at Nexxen, who’s whipping AI-driven data into creative gold. By 2025, Nexxen plans to fuse buy-side and sell-side magic, harness first-party insights, and fine-tune audience targeting like never before. Think of it as your secret weapon for beating the competition -…

We chatted with Rob Wilk from Yahoo! about forging powerful advertiser–publisher alliances, unveiling a brand-new emoji, and blending AI with that all-important human touch. Think modern vintage: the perfect mix of timeless authenticity and cutting-edge technology. By 2025, every pixel will feel fresh, “family dinner” vibes will spark collaboration, and…