Alan Chapell continues his discussion with Jon Leibowitz on some of the key regulatory issues raised from 2004 - 2013. This includes the investigation re: Google Buzz and Google's settlement of FTC charges it Misrepresented Privacy Assurances to Users of Apple's Safari Internet Browser (which Alan believes had a huge…
U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen…
The Refresh gets a bit of a glow up this week thanks to Ms. Swift and her Life of a Showgirl release ❤️🔥 Here’s who’s also getting a glow up in the world of adtech: ▫️Mastercard is officially launching a commerce media network, powered by access to billions of transactions…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising. They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of…
Ari Paparo, Eric Franchi, and Alan Chapell dive into the Google Remedies Trial and what it could mean for the future of digital advertising. Key highlights: - DOJ vs. Google: What remedies are on the table, from behavioral changes to a possible ADX spin-out - Why Google once considered selling…
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaways • The trial highlights whether behavioral fixes are enough or if divestiture is needed. • Google once considered…
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaways - The trial highlights whether behavioral fixes are enough or if divestiture is needed. - Google once considered…
In this episode of the Advertising Forum, Mark McKee, EVP and General Manager at FreeWheel, discusses the growing importance of live advertising and the integration of programmatic solutions. He highlights Freewheel's investments in live events, the challenges of monetizing live content, and the need for collaboration within the advertising ecosystem.…
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and…
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and…
Host Alan Chapell is joined by Jon Leibowitz, former chair of the FTC to discuss the Commission's impact on the digital media landscape from 2004 until 2013. In part 1 of the discussion, Chapell and Mr. Leibowitz talk about the FTC's COPPA rethink, the DNT standard, some early FTC attempts…
On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
This week on The Refresh ⬇️ ▫️Google and the DOJ went back to court in part 2 of Google’s adtech antitrust trial: remedies edition ▫️Gemini, Google’s AI assistant, is being integrated into Chrome. If you see a Gemini star in the top of your Chrome browser, congrats you’ve been chosen.…
In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving…
In this episode of the AdTechGod Pod, host Ad Tech God interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a…
Pharma advertising is shifting under new privacy laws and policy debates. In this episode, Josh Walsh (BranchLab) shares insights on neural nets with non-health data, funding from Next Ventures, and what regulation could look like in the future. Full Episode: https://www.marketecturepod.com/episode-141-the-state-of-parma-advertising-with-josh-walsh-of-branchlab/
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of new privacy regulations, and recent funding from Lance Armstrong’s Next Ventures. The conversation also touches on…
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of new privacy regulations, and recent funding from Lance Armstrong’s Next Ventures. The conversation also touches on…
In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment.…
UK data protection pro Robert Bateman joins host Alan Chapell to discuss how the EU seems to be heading in the opposite direction than the U.S. as the CJEU narrows the definition of personal data ever so slightly. Robert also shares thoughts on a cookie consent consult taking place in…
Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of adtech marketing.
This week in advertising news: deal making, mergers, and partnerships ⬇️ ▫️The US and TikTok have a deal - but not a done deal (yet). And all of us have questions about what our FYP will look like once the algorithm is reengineered. ▫️Rembrand and Spaceback are merging, bringing their…
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations…
New Marketecture Pod! Ari and Eric sit down with Art Muldoon, co-founder of ArcSpan, to dig into the challenges and opportunities publishers face today. What’s the reality behind curation deals? Does the “open web is dead” narrative hold water? Give a listen and find out. Full Episode Here: https://www.marketecturepod.com/episode-140-what-is-publisher-data-really-worth-with-arcspans-art-muldoon/