Latest videos from Marketecture.

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Data Validation: Swipe Right for Credit Advertisers - you should 100% be keeping a pulse on consumer spending trends and sentiment across socioeconomic groups, then translating that into your media and creative messaging strategies 3 spending behaviors to track: 1. What are people buying 2. What’s motivating them to buy…

Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective…

Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs…

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the…

Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs…

Eric Seufert of Mobile Dev Memo joins Alan to talk about Apple ATT and the latest decision coming from Germany's Federal Cartel Office (the Bundeskartellamt). Eric shares helpful background on ATT and why competition regulators are taking issue with Apple on competition and privacy. Learn more about your ad choices.…

Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships…

🌊 Sun, sand, and straight-up AdTech wisdom - welcome to Preach on the Beach 🏝️🎤 📍 April 2025 | Miami No stiff boardrooms. No endless PowerPoints. Just real talk, real insights, and real connections. All with an ocean view. ☀️ The biggest minds in the biz, unplugged and unfiltered. 🏖️…

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective…

🚀 We do B2B marketing differently. At Marketecture Media, we’ve been on a mission. We are bringing you industry leading podcasts, newsletters, unforgettable parties, and now, our first Marketecture Live conference this March! A huge THANK YOU to our partners, sponsors, and guests for being part of this journey. 🙌…

On this episode, host Alan Chapell has a candid discussion with Ana Milicevic about how content monetization lost its way, the risks of over simplification of privacy and the end of an Internet without borders. There's also a lesson to be learned about why Ana doesn't like the DMV. Learn…

Adtech influencer and product guy Erez Levin joins Eric Franchi and Joe Zappa on the pod to debate Joe's thesis, the Outcomes Era, and present an alternative, the Quality Era. They debate whether Outcomes or Quality is the dominant paradigm of digital advertising, what constitutes a quality or real outcome,…

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the…

The Refresh: Advertising and Tech News | February 10, 2025 Last week was full of success stories. Let’s talk about them ⬇️ ▫️Nielsen & Paramount renew their TV measurement partnership ▫️tvScientific secures major funding for performance TV ▫️Stackadapt raises $235M, setting their sights on AI and automation ▫️Outbrain + Teads…

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round…

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the…

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while…

In this Episode, host Alan Chapell talks about the historical and existential challenges being faced by the news publishing industry with journalist and tech entrepreneur Ricky Sutton of the Future Media newsletter and podcast. They discuss what publishers need to be thinking about as they combat big tech. Tl:dr -…

OpenAds co-founder and CTO Michael Bishop joins Eric Franchi and Joe Zappa to discuss how AI will transform static ads into personalized experiences, the multi-hundred-billion-dollar AI "search" ad opportunity, the challenges and advantages of building an adtech AI startup, and the irrational, gut-oriented disposition tech entrepreneurs need to go after…