Latest videos from Marketecture.

Tim Cowen, the Chair of the Antitrust Practice at Preiskel & Co LLP comes on the show to talk with Alan and Ari about the DOJ's remedies framework and how it might play out.

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.…

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Mark Proulx, Global Director of Media Quality and Responsibility at Kenview, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms.

In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for…

In a conversation with AdTechGod and Jeremy Bloom, Katherine emphasizes the natural ease of building trust through in-person interactions. She explains that our brains are wired to interpret micro-expressions and body language, making face-to-face meetings more effective in fostering trust. Despite the rise of digital communication, Katherine argues that the…

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants. Subscribe to the Monopoly Report podcast for more. For more in-depth discussion of…

Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about…

Brook Minto joins AdTechGod and Jeremy Bloom to discusses how collaboration with Publicis and internal teams shapes strategic decisions around media buying, brand suitability, and safety. Minto highlights the importance of creating detailed documents that address key areas such as invalid traffic (IVT), fraud, and preferred categories. She also notes…

John Whitmore reflects on the evolution of the ad tech industry, drawing parallels between the early 2000s boom-bust era and the shifts leading up to the programmatic age. He traces the journey from pre-programmatic media and DoubleClick Exchange to the present, where the industry is grappling with challenges like signal…

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.

In a discussion hosted by AdTechGod and Jeremy Bloom on The Advertising Forum, Amanda Ludwig highlights the potential of AI and machine learning to revolutionize ad compliance and personalization. By leveraging modular content, companies can create a vast array of approved ads tailored to individual audiences while ensuring compliance across…

Adam Heimlich reminisces about the vibrant early days of AdTech, when a surge of startups emerged to solve industry challenges, offering a thrilling array of solutions. As a longtime agency buyer, he recalls the excitement of navigating a dynamic marketplace where the best innovations were rewarded, and both companies and…

Kevin Salguero reflects on the early challenges of understanding why SSPs (Supply-Side Platforms) don’t strive to work with everyone to maximize scale. He reveals that the focus on optimizing revenue and managing infrastructure costs, such as server capacity and query per second (QPS) limitations, forces SSPs to be selective. This…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Jason White predicts the rise of new companies that will solve the challenges of data aggregation at scale, similar to what Google has achieved over the past two decades. He highlights companies like Raptive and Mediavine, which are positioned to play an increasingly vital role in the industry by leveraging…

In this episode of the Advertising Forum, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to explore the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media…

Even seasoned AdTech professionals often overlook the cutting-edge capabilities of programmatic out-of-home (OOH) advertising. Leslie Lee of Vistar Media sheds light on the immense opportunities in this traditional channel, from advanced targeting and precision to automation benefits. Despite growing awareness, there is still much to uncover about how programmatic OOH…

AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously…

Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.

🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are ready. Are you? After countless hours of preparation and with nearly a thousand people wanting to attend, we are thrilled to bring you what promises to be the best event of 2024. A heartfelt…

In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how…

Verification is no longer just about media hygiene or protection; it's now focused on performance. The key question is: Does the ad opportunity align with what the brand truly wants to achieve? We’re evolving verification to ensure that ads not only meet safety standards but also drive meaningful results for…