Latest videos from Marketecture.

In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising…

We dive into strategies for maximizing publisher revenue with Tom Wall, Commercial Director of Influent Media. Tom discusses how seasonal trends, like the spring boom in the UK, impact campaigns and revenue. He explains how durations technology allows publishers to forecast and deliver additional impressions, boosting revenue without the need…

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-depth discussion of these topics and links to the news we…

AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s…

The MadTech Blowout Bar brings together the industry’s leading women before major events for a mix of glamour and genuine conversation. Yes, a beautiful blowout is part of the experience, but it’s truly about building meaningful connections in a shared, memorable setting where we’ll all cross paths again later in…

Alan Chapell and Duncan McCall talk location privacy in the advertising industry, highlighting the pressing need for better consumer protection. They discuss how the precise location space has faced significant scrutiny due to privacy concerns, particularly as real-world examples of harm emerge. Duncan shares insights from his experience founding PlaceIQ,…

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success…

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over…

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024…

Step into the barbershop for exclusive connections at our invite-only speakeasy event, set at the Barbershop Cuts and Cocktails in the Cosmopolitan Hotel Las Vegas on January 8, 2025! We will have Marketecture Media interviews hosted by Ari Paparo followed by happy hour co-hosted by Magnite & AdTechGod (™)! This…

We got a last minute document dump as 1,000 pages of "facts" were published ny the DOJ and Google in advance of final arguments in the ad tech antitrust case. Alan and Ari try to figure out what it all means.

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on…

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles…

When Marketing’s holiday budget meets the CFO’s blood pressure… ‘Tis the season to spend! Are we spending too much money on marketing? The answers always no!

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Join us for an intimate and unforgettable day filled with intrigue and high-level connections at this exclusive, invite-only speakeasy event, hosted by Magnite and Marketecture Media.

Well, is it? We walk through the law, the court case, and the politics of a Tik Tok ban.

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid (https://www.linkedin.com/feed/#) . Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation,…

The Return to the Golden Era of Madison Ave event is over but there is more to come. Thank you to everyone who attended, sponsored, and supported this event! Sponsors: 🌟 Basis Technologies 🌟 Magnite, LiveIntent, a Zeta Global Company TransUnion, InMobi, Fluency - Advertising Automation Platform AdRoll, a division…

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company. For more in-depth discussion of…

The team at Marketecture Media (Ari Paparo, Jeremy Bloom and AdTechGod) will be in London on November 7th speaking at the IAB Tech Labs event.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Don't miss the LIVE launch of Vibe.co’s latest AI-driven product suite on October 29th at 12 PM Eastern! Their new, game-changing tools are designed to empower SMBs like never before, radically democratizing access to TV advertising. Join 3,000+ advertisers already transforming their strategies with Vibe and learn how you can…

Terry Kawaja of Luma Partners comes on to discuss a wide range of tropics including Lina Kahn's effect on the M&A market and the potential for a Google spin-out.