Latest videos from Marketecture.

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AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as…

Join AdTechGod and guest Leslie Lee from Vistar Media as they discuss all things DOOH (digital out-of-home advertising) in this informative video. Don't miss out on this insightful conversation about the future of advertising!

🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are thrilled to be working with all our incredible Event Sponsors for what will undoubtedly be the most talked-about event of 2024! A huge thank you to everyone who helped make this event happen: ✨…

In this episode of the Advertising Forum, Brook Minto, Global Director of Global Media at Haleon, discusses the critical role of trust and transparency in the advertising ecosystem. He emphasizes the need for advertisers to take responsibility for transparency, the importance of direct relationships with tech providers, and the evolving…

In this episode of the Advertising Forum, Brook Minto, Global Director of Global Media at Haleon, discusses the critical role of trust and transparency in the advertising ecosystem. He emphasizes the need for advertisers to take responsibility for transparency, the importance of direct relationships with tech providers, and the evolving…

On this episode of the AdTechGod Podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure…

Alena Morris, Associate VP, Product Marketing at Pubmatic, shares her journey in the ad tech industry and discusses the future of addressability and retail media. She also discusses the direction of the industry, including the consolidation of the programmatic supply chain, higher standards for data usage and privacy, and the…

AdTechGod and Adam Heimlich, CEO and Co-Founder of Chalice Custom Algorithms , discuss the Google antitrust trial and its impact on the adtech industry.

Kevin Salguero discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White Jason White, Chief Product & Technology Officer at The Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

ATTENTION BRANDS AND AGENCIES! (#Ad) The IAB Tech Lab is focusing on YOU! They want to help you Save Money, Drive Results and they want you Home by 6! To learn more about this event on May 14th visit: https://bit.ly/49ASwdD (This is a Paid Advertisement)

🥊 ATTENTION ADTECH 🥊 #AD Privacy concerns, signal loss, and new regulations are changing the game! We’re bringing the industry's top minds to the heart of tech in Mountain View, California! Join us as we dive into the biggest privacy challenges shaped by Google, Apple, Meta, and regional regulations. From…

In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible…

In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible…

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand…

AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and…

In this episode of The Advertising Forum, sponsored by IQM Corporation, Amanda Ludwig, SVP at Publicis Health Media, discusses the unique challenges of healthcare advertising. She covers balancing creativity with compliance, ensuring HIPAA-compliant data privacy, and the impact of AI and programmatic advertising. Amanda also highlights key metrics for measuring…

Audiences sponsored by IQM In this episode, Amanda Ludwig, Senior Vice President at Publicis Health Media, discusses the challenges of balancing creativity and compliance in healthcare advertising. She also talks about the importance of data privacy and how to ensure advertising strategies comply with regulations like HIPAA. Amanda shares insights…

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

Katherine discusses the common issue of misalignment between engineering teams and the rest of the organization, particularly with go-to-market teams. She highlights how engineering often operates in isolation, creating products without fully understanding how they will benefit end customers, which can lead to inefficiencies and disconnects within the company. This…

Software Sponsored by Sigma Software. Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as…

In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will…