Latest videos from Marketecture.

Tubi is a free, ad-supported video-on-demand service with 50,000 movies and TV shows, a library of Tubi Originals, and 200+ FAST Channels across sports, news, and entertainment. Acquired by Fox in 2020, Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44%…

Demandbase was the first company to adapt the core principles of ad technology to support account-based marketing. It helps B2B teams execute across channels (email, display advertising, social and search walled gardens, etc.) at every stage of the account journey. Sales operations professionals use it as a CDP and DMP,…

Agency and brand clients use Clinch’s Flight Control product to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. In this interview, CEO Oz Etzioni reviews the technology, (including the optimization engine, planning tools, and ad server), details a number of use cases, and presents…

CreativeX’s core product, Creative Quality, can analyze a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms, including Facebook, Instagram, YouTube, and more. It allows clients to rate creative quality according to market, brand, agency, channel, and other factors. It can…

The Vault JS application helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. Vault JS identifies both malicious code running on the website and benign code that introduces privacy issues. The application can audit…

Transmit’s technology identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. An example might include a side-by-side “double box” ad that appears during a free-throw replay, allowing the ad to be shown while a viewer continues to see live content. Additionally, the…

Publishers use Teads to create new ad slots for video ad creative, creating new inventory and revenue opportunities. In this conversation with Mike Shields, co-CEO Jeremy Arditi discusses how the product has evolved from its early days by adding new inventory management features for sellers, tools for the buy-side, and…

Veritone’s AI-powered solutions enable a range of use cases in advertising, asset management, content licensing, recruiting, law enforcement, and other industries. This interview focuses on Veritone Voice, the company’s lifelike AI voice solution for use in broadcasting, podcasting, radio, and sports. In this interview with Marketecture’s Bryan Barletta, SVP Sean…

Sourcepoint is a consent management platform, which enables customers to communicate with users about their data privacy preferences. To optimize the collection of consent in a fragmented compliance environment, Sourcepoint uses A/B testing, geotargeting, frequency capping, and other features. In our interview, CEO and founder Ben Barokas walks Ari Paparo…

CEO Andy Monfried has navigated his company through the “death” of the DMP category, as cookie pooling tech yields to next-gen segmentation tools like customer data platforms. But DMP-like use cases are still in use. Andy talks with Ari Paparo about how Lotame continues to create value for advertisers and…

Customers use Veritonic’s platform to research, test and measure the ROI of their audio assets and campaigns on a pre-market, in-market, and post-campaign basis. The resulting insights enable advertisers, agencies, and publishers to gain confidence in their audio investments (across podcasts, radio, and other audio ad formats), mitigate risk through…

Taboola CEO Adam Singolda answers all of Ari Paparo’s questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? Taboola is one of the two dominant content recommendation platforms for open web publishers, alongside archrival Outbrain. Websites, devices and mobile apps…

Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). Because of the breadth of its offerings, Claritas competes with a wide range of vendors but is most directly analogous to Neustar. In this interview, Claritas EVP Chase Miller talks with Sounds…

AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. The company enjoys a significant scale thanks to its ownership by Libsyn, a behemoth podcast hosting platform. It offers both managed service and self-serve buying options. This is a…

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of audio ad buying, serving, and measurement. Bryan also discusses the…

In this conversation with Ari Paparo, Founder Jorge Poyatos talks about his company’s contextual data and media platform. The company combines content-based targeting with exclusive inventory and formats, such as in-image ads, that are only accessible through its platform. The company also offers custom machine learning models that it says…

Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. The company is investing in AI and machine learning to improve inventory curation and activation, including custom models and better planning tools. It’s also trying to innovate on…

In this conversation with Eric Seufert, LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. The company competes most directly with other mobile DSPs like Moloco and Liftoff. Matkins says the company differentiates from those platforms — and from larger platforms like Meta —…

As Roku’s user base keeps growing, it’s a good time to review the company’s paid media and data offerings. In our interview, Adam Markey, director of product for the company’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. Much of this interview focuses on the Roku…

Salesforce’s customer data platform helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. In this interview, Salesforce Marketing Cloud SVP Martin Kihn discusses the platform’s distinct use cases and…

Adelaide measures the quality of media placements using attention metrics. The company has created a proprietary metric that predicts the likelihood of attention and subsequent outcomes from media. CEO Marc Guldimann talks with Marketecture’s Mike Shields about the product and customer use cases (primarily brand advertisers that are buying media…

Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns. In this interview…

Narrative offers an unaggregated data licensing platform with an intuitive user interface that’s accessible to non-technical users. On the buy side, customers can use Narrative’s filters to specify what kind of data they’re looking for, set a budget, choose a destination to send the data to, and check out. For…

In this conversation with Marketecture’s Jeremy Kagan, TikTok Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: https://www.marketecture.tv/programs/tiktok-ray-cao Marketecture…