Latest videos from Marketecture.

Mobal helps restaurants, service providers, franchise owners and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. CEO Jakob Wikström discusses the product’s features, pricing, competitive set and more. This is a free excerpt from the full conversation. To see the longer version…

In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes FullThrottle’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data. Its use cases include augmenting data available in…

In this conversation with Ari Paparo, CEO Mark Douglas talks about MNTN’s CTV ad buying platform. Formerly known as Steelhouse, the company acquired Ryan Reynolds’ creative and production agency Maximum Effort in 2021 and rebranded to reflect its singular focus on streaming TV. Its clients are typically DTC and direct…

Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta, and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the…

GumGum is a contextual ad platform that avoids use of personal data. Its tech scans text, image, audio and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. The company offers a range of creative formats, including in-image ads, and…

Countable is a SaaS community engagement platform enterprises can use to communicate with stakeholders around shared purpose, passions, and social impact. Its “actions-based” approach emphasizes relevant content, data insights, and measurable impact. Countable works best with organizations that have existing programs, strategy, and assets. For these companies it provides the…

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. And the company is developing a technology that inserts brands dynamically into CTV content in real-time. SVP Sonja…

In this conversation with Eric Seufert, ironSource SVP Product Nimrod Zuta describes the company’s LevelPlay app mediation product. LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs. LevelPlay also includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. Additionally, Nimrod and Eric Seufert…

Outbrain is branching out from content recommendation with a new product that helps publishers configure website real estate with e-commerce, subscription, and other offers that are best matched to their users and audiences. In this conversation with Ari Paparo, Outbrain Co-CEO Yaron Galai describes how it works. Also: Where does…

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…

Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. This is a free excerpt from the full conversation. To see the longer version of this video, become…

Criteo’s Chief Product Officer, Todd Parsons, runs through its products for the buy and sell-side. This interview covers Commerce Max, its newish retail media demand-side platform, as well as the roadmap for Iponweb, Bidswitch and its supply-side products. This is a free excerpt from the full conversation. To see the…

In this conversation with Ari Paparo, Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. They say Optable stands apart because of its flexible approach to stitching together person-level and household data. This is a free…

In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance…

Semcasting CEO Ray Kingman describes the company’s identity platform for clients in healthcare, financial services, politics, and other segments. This interview covers the company’s identity solution, first-party data tools, and compliance offerings. Includes a demo. This is a free excerpt from the full conversation. To see the longer version of…

In this conversation with Eric Seufert, Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. About half of Moloco’s customers are global gaming companies that work with the company to drive user acquisition and reengagement outside of walled gardens. This is a free…

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. This is a free excerpt from the full conversation. To see the longer version of this…

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…

Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone? This is a free excerpt from the full conversation.…

In this conversation with Ari Paparo, Brian Lesser walks us through his company’s data collaboration platform, parsing terms like “data bunker” and “zero trust” and describing how InfoSum handles identity, onboarding, and compliance. And he details use cases for data enhancement, advertising, and analytics. This is a free excerpt from…

Magnite Chief Revenue Officer Sean Buckley talks with Mike Shields about Magnite’s products for CTV and video monetization, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading. Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari…