In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann (Adelaide) and Richard O'Sullivan (InMobi). The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the…
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
🍸 Speak Easy! 🍸 🗓️ Date & Time Panel Discussion: Wednesday, January 8 | 2–3 PM Happy Hour: Wednesday, January 8 | 3–4 PM 🗺️ Venue The Barbershop Cuts & Cocktails inside the Cosmopolitan Hotel 🍸 What’s Happening? 🕰️ 2–3 PM: Join Magnite & Marketecture Media for an engaging panel…
The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Retail media has been capturing hearts, minds, headlines, and budgets for years now. To maintain dominance, retail media networks will need to reconcile their core offerings with advertisers' expectations.
In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of…
The NAI is a trade association that was formed 25 years ago to create privacy standards for digital advertising. David has been with the NAI for six and a half years and has previously worked on public policy and legislative issues in the software industry.
We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client…
Shachar Orren (https://www.linkedin.com/in/shacharo?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABALLIcBXpmBM0VSUB9u-9KwJOL_XLYn75A) , co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies. She highlights the challenges of differentiation in a competitive market…
Weekly Advertising News | The Refresh In this week’s episode of The Refresh, we dive into the latest developments in the advertising world: - Omnicom and IPG made a big announcement that they're making big moves to merge the two agency powerhouses together - Experian announced it would be acquiring…
Omnicom and IPG have decided that two are better than one. We all would have preferred to receive this news on a Monday. Sundays are scary enough already thank you very much.
Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media,…
Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media,…
In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights…
PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture…
Thanks to generative AI, the next generation of voice assistants might *finally* be on the horizon. Full predictions on why this could be can be found on the Marketecture channel.
📱 Did You Know? 💡 60% of Apple users opt in when prompted for app tracking—but here’s the kicker: only 29% of apps actually ask! 🤯 By opting in, users unlock better personalized ads and a more tailored experience. It’s all about the "value exchange"—when done right, everyone wins! 🎯…
Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a…
Don is the VP of Ecosystem Innovation at Raptive, and spent over four years at Mozilla. We have a wide-ranging conversation about the browsers, do not track, and how they may innovate in a post-antritrust world.
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen. The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the…
Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C)…
In this session, Mathieu Roche, Co-Founder and CEO of ID5, shares insights on how ID5 is pioneering solutions to replace third-party cookies with a more efficient and privacy-compliant alternative. Catch this concise discussion from the IAB Tech Lab Summit. For deeper dives and industry updates, subscribe to the Marketecture newsletter…
Weekly Advertising News | The Refresh In this week’s episode of The Refresh, we dive into the latest developments in the advertising world: - Judge Brinkema's comments and questions during closing arguments in Google's adtech antitrust case reveal where the final verdict may land - Microsoft is the latest subject…
