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Aug. 27, 2024

Creative Testing & Retail Media Insights with PepsiCo's Ali Schnitzer (Series 1 : Episode 3)

Welcome to the third episode of the AdTech Forum, brought to you by Flash Talking by MediaOcean. In this episode, we are excited to host Ally Schnitzer from PepsiCo. Ali, who leads retail media for major clients like Target, 7-Eleven, and Circle K, shares her expertise on creative testing, the…

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Aug. 27, 2024

Retailers, Purchasers, and Verticals with Katie Schnepf (Series 3 : Episode 2)

Welcome to the AdTech Forum! Today’s episode, part of Series 3 sponsored by ATTAIN, focuses on the intersection of retailers, purchasers, and verticals. We are excited to have Katie Schnepf, a 20-year veteran of the Chicago ad agency scene and current client lead at Mindshare Chicago, join us. Katie brings…

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Aug. 27, 2024

Rosé and Resilience: How AdLib Empowers Marketers in the DSP Arena

In this episode, Mike Hauptman dives into the challenges marketers encounter when trying to access the industry's leading DSPs, and how AdLib is stepping in to bridge this crucial gap. Discover how AdLib's innovative solutions are empowering marketers to fully unlock the potential of their digital advertising campaigns. Whether you're…

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Aug. 27, 2024

Mastering Opt-In Data: Ethical Marketing Strategies Revealed

We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best…

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Aug. 27, 2024

AI as a Force Multiplier in Political Advertising

Audiences Sponsored by IQM In this conversation, Shannon Chatlos, a partner at SPM, discusses the current trends and challenges in political digital advertising. She highlights the shift towards holistic ad buys and the integration of digital strategies with traditional media. Chatlos also emphasizes the importance of targeting specific voters through…

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Aug. 27, 2024

From Croissants to Croisette: Unleashing Creativity with AI in AdTech

In this episode, Aaron Goldman dives into the essence of creativity at Flashtalking, showcasing how the company seamlessly blends cutting-edge AI with the human touch to elevate digital advertising. Explore how Flashtalking harnesses the power of AI to enhance creative ingenuity, delivering personalized and impactful ad experiences that resonate with…

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Aug. 26, 2024

Admiral is using a $19 million raise to grow its Visitor Relationship Management

Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These…

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Aug. 23, 2024

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardw...

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 16, 2024

Episode 85: Michael Leavitt on the state of digital travel

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 9, 2024

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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Aug. 2, 2024

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 26, 2024

Episode 82: Mario Diez on the state of contextual post Oracle's exit

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 22, 2024

Emergency Pod: Google isn't getting rid of cookies after all?

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 19, 2024

Episode 81: Joe Hirsch on bringing automation to ad ops

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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July 3, 2024

Episode 79: Justify Your Existence Independence Day Special

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 28, 2024

Episode 78: Rob Leathern's car is spying on him

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 21, 2024

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 14, 2024

Episode 76: David Cohen on the IAB's future and privacy regulation

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 7, 2024

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

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June 3, 2024

IAB Tech Lab: OMSDK with Joe Ranzenbach

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS…

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May 31, 2024

Episode 74: Kerel Cooper on reaching black audiences

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture…

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May 27, 2024

IAB Tech Lab: Ads.txt with Neal Richter

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows publishers…

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May 24, 2024

Episode 73: Josh Palau on pharma and in-housing

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv…

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May 20, 2024

IAB Tech Lab Special: Open RTB

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. This…

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