Latest videos from Marketecture.

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, apparently Zuck is about to murder Elon in the ring. Also: • NBC CTV marketplace:…

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/sovrn-walter-knapp . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length…

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at…

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: • Trade Desk's Koka: Product or just a vibe: • CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ • Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/ • Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/ (https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/?utm_medium=social&utm_campaign=digidaysiteshare&utm_source=linkedin) • IPG Quantumania:…

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/co-host-fatima-zaidi . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. • Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ • Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: • TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801 • Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ • GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv (https://www.marketecture.tv/)…

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal . Visit Marketecture.tv (https://www.Marketecture.tv) to…

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the…

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is…

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: • Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/ • Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/ • GoogleIO Visit Marketecture.tv (https://www.marketecture.tv/) to…

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs). For more information about our expert,…

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more (https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more?utm_source=substack&publication_id=1329274&post_id=119157890&utm_medium=email&utm_content=share&triggerShare=true&isFreemail=true) Amazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBw Google gives up on in-app mediation:…

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their clean room: https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy Google earnings: https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html Index Exchange's loyalty pledge to DSPs: https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy Visit Marketecture.tv (https://www.marketecture.tv/) to join our community…

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/ads-wizz-anne-frisbie . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: • Rishad Tobaccowala • Richy Glassberg • Eric Wheeler • Dave Kohl • Joanna O'Connell • And many more! Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether . Visit…

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google…