SWEET SUITES We’re kicking off 2025 with a bang, and you won’t want to miss it! There is no better place than Las Vegas in January! It’s the perfect time for our industry to reconnect after the holiday recharge, swap strategies for 2025, and most importantly showcase the hard work…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Rich Raddon emphasizes that transparency is crucial, even when using AI-driven targeting tools that might reduce marketer control. He argues that despite relying on advanced tools, the need for transparency should never be compromised, and that's where Zefr comes in, ensuring transparency remains a priority.
Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its…
AdTechGod describes travel budgets in this economy. #adtechgod #podcast #travel AdTech God
AdTechGod explains Curation in AdTech #adtechgod #mediatransparency
Return to the Golden Era of Madison Ave The Return of the Golden Era of Madison Ave event was a perfect blend of fun and fantastic networking. Thank you to everyone who attended, sponsored, and supported! Sponsors: 🌟 Basis Technologies 🌟 Magnite, LiveIntent, Inc. TransUnion, InMobi, Zeta Global Fluency -…
Natalie Gabathuler-Scully shares a valuable lesson from a former leader: true growth happens when you're a little uncomfortable. At Vevo, her career progression continually provided opportunities to step outside her comfort zone, helping her explore her passions and learn new skills. This mindset has led her journey from revenue operations…
Tim Cowen, the Chair of the Antitrust Practice at Preiskel & Co LLP comes on the show to talk with Alan and Ari about the DOJ's remedies framework and how it might play out.
In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.…
We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Mark Proulx, Global Director of Media Quality and Responsibility at Kenview, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms.
In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for…
In a conversation with AdTechGod and Jeremy Bloom, Katherine emphasizes the natural ease of building trust through in-person interactions. She explains that our brains are wired to interpret micro-expressions and body language, making face-to-face meetings more effective in fostering trust. Despite the rise of digital communication, Katherine argues that the…
This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants. Subscribe to the Monopoly Report podcast for more. For more in-depth discussion of…
Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about…
Brook Minto joins AdTechGod and Jeremy Bloom to discusses how collaboration with Publicis and internal teams shapes strategic decisions around media buying, brand suitability, and safety. Minto highlights the importance of creating detailed documents that address key areas such as invalid traffic (IVT), fraud, and preferred categories. She also notes…
John Whitmore reflects on the evolution of the ad tech industry, drawing parallels between the early 2000s boom-bust era and the shifts leading up to the programmatic age. He traces the journey from pre-programmatic media and DoubleClick Exchange to the present, where the industry is grappling with challenges like signal…
This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.
In a discussion hosted by AdTechGod and Jeremy Bloom on The Advertising Forum, Amanda Ludwig highlights the potential of AI and machine learning to revolutionize ad compliance and personalization. By leveraging modular content, companies can create a vast array of approved ads tailored to individual audiences while ensuring compliance across…
Adam Heimlich reminisces about the vibrant early days of AdTech, when a surge of startups emerged to solve industry challenges, offering a thrilling array of solutions. As a longtime agency buyer, he recalls the excitement of navigating a dynamic marketplace where the best innovations were rewarded, and both companies and…
Kevin Salguero reflects on the early challenges of understanding why SSPs (Supply-Side Platforms) don’t strive to work with everyone to maximize scale. He reveals that the focus on optimizing revenue and managing infrastructure costs, such as server capacity and query per second (QPS) limitations, forces SSPs to be selective. This…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.