Latest videos from Marketecture.

In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance…

Semcasting CEO Ray Kingman describes the company’s identity platform for clients in healthcare, financial services, politics, and other segments. This interview covers the company’s identity solution, first-party data tools, and compliance offerings. Includes a demo. This is a free excerpt from the full conversation. To see the longer version of…

In this conversation with Eric Seufert, Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. About half of Moloco’s customers are global gaming companies that work with the company to drive user acquisition and reengagement outside of walled gardens. This is a free…

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. This is a free excerpt from the full conversation. To see the longer version of this…

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…

Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone? This is a free excerpt from the full conversation.…

In this conversation with Ari Paparo, Brian Lesser walks us through his company’s data collaboration platform, parsing terms like “data bunker” and “zero trust” and describing how InfoSum handles identity, onboarding, and compliance. And he details use cases for data enhancement, advertising, and analytics. This is a free excerpt from…

Magnite Chief Revenue Officer Sean Buckley talks with Mike Shields about Magnite’s products for CTV and video monetization, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member…

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading. Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari…