Latest videos from Marketecture.

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media,…

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world…

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round…

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants. Marketecture is a new way to get smart about technology. Our team of…

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan…

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In this episode: • https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 • https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/ Visit Marketecture.tv (https://www.marketecture.tv/) to…

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer:…

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023…

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and…

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence. Marketecture is a new way to get smart about technology. Our team of real industry practitioners…

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/bright-line-robert-aksman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs…

ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is…

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more. Plus Justify Your Existence with Openads.ai Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new…

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/blue-conic-cory-munchbach . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech. Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and more. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at…

Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opinary. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length…

The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care. Visit Marketecture.tv (https://www.marketecture.tv/)…

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests. In this episode: • GroupM drops MFA sites • MediaMath…

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .…

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: • JoeZ is back (https://www.businessinsider.com/mediamath-founder-joe-zawadzki-project-phoenix-buy-bankrupt-company-2023-8?r=US&IR=T) • The Cognitiv juggernaut (about:invalid#zCSafez) • Are MFA sites actually bad, or no (https://digiday.com/marketing/the-case-for-and-against-made-for-advertising-sites/) ? Visit Marketecture.tv (https://www.marketecture.tv/)…